Mast General Store

Great store to pick up a gift for that special someone. The selection is good and most stuff is made in the US. The kids will love it too.

I think the Mast General Store is a neat spot if you are downtown and feel like browsing. I find the clothing section to be interesting with Vineyard Vines and other high end labels like that. It just seemed like an interesting mix of styles. I liked the little dog accessory section and bought a new food scoop for my pup. Obviously the candy is pretty neat. Just barrels and barrels of sugar treats! I can see how kids would go a bit crazy here with all that candy ready to be grabbed.
I have heard great things about the jam but didn’t try it out this trip. I can’t see going back often but it seems like a great place to pick up a few holiday gifts.

The Mast General Store has everything you can think of from clothes to candy to placemats to knick knacks. You literally can find anything you’re searching for.
It’s a really cool store and they have nastalgic candies from your childhood. Give them a try.

WARNING: I only gave this two stars because they have some really unique things and nice variety in this store. I’m not originally from the south and being Hispanic, I’ve heard of how people down here can just stare at you or follow you in stores. Well if you want to experience that, then go on down to the General Store. We had a male staff member follow us from the front of the store allll the way to the back. We were approached by a staff member every few minutes. At first I liked that they were so attentive until I realized that I was being watched instead of trying to be helped.
To the racist, stereotyping asshole workers in that store:
YES I DID BUY THE TWO BANDANAS AND JAWBREAKER I HAD IN MY HAND!
We stopped here on our little walking adventure downtown. The store is pretty big and gives that old feel with the creaky wooden floors. All of the clothes and everything else is very organized. They have a great selection of candy, outdoors clothes, things for the kitchen and many more. I wanted to go back to get my brothers some cool shirts that says NC on it but I may send a white friend down there instead so I don’t feel so uncomfortable being my skin color in a store. People talk so much about southern hospitality and how northerners are so rude, I’ll tell you one thing, no one would ever make you feel like you were not welcomed in a store up north.

The word «General Store» does not do this place justice. Yes, they do have candy and other goodies that are sold by the pound. However, they also have other well known brands for sell in this store such as Vineyard Vines, Life is Good and Southern Fried. Downstairs, they have a wide range of outdoor equipment and gear with many higher end outfitters like Patagonia, Marmot, Keen, Olu Kai etc. Remember, all the outdoor stuff is downstairs so don’t overlook it. Meter parking is available on the street.
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Pros: Nice staff, clean store, great selection of NC products, Super for gift ideas.
Cons: Street parking depending on when you go, some items seem a little over priced
Overall a cool place to check out

Love the newest location of Mast. It is huge and bright. They have a lot of my favorite products like their jams and Guilford mill mixes. The staff was friendly and I plan to go back.

I had an opportunity to experience the new Mast General Store location in Winston-​Salem as my mother wanted to go in while we were out and about for Mother’s Day. Wow, what a huge shopping area of all different kinds of offerings! If you have some time to kill and your walking shoes on, I recommend you check these guys out.
There are just under 10 total Mast General Stores I think (around 8) open in the southeastern US and they are unique in concept. Not only do they give that general store type of feel but manage to show the local flavor of the location. The Winston-​Salem one is no different. This store is in the downtown landmark location that used to house the popular Brown-​Rogers-​Dixson hardware store open there since 1928. For parking, it is handy that the parking deck behind it on Cherry St between 5^th and 6^th St connects directly to it with a walking bridge… pretty convenient and we were lucky to find it on our first try. Inside awaits clothing, food items, local items of interest, cooking and kitchen items, bottled colas in old time fridge units, big country barrels full of candies and sweets to enjoy, rocking chairs, outside gear, books, magnets, old time/​retro toys and games, fresh popcorn to snack on, well. in short a smattering of shopping items to enjoy in an old style atmosphere. This place is HUGE! The bottom floor below is mainly concentrating on the clothing outfitters while the very long main floor houses most everything else. I took a few pics so you could get a feel for the place but they don’t do it justice. If you get a chance, definitely come take a walk around and enjoy the offerings with the unique atmosphere it projects.
Bottom line: Different but awesome shopping experience that combines local flavor, vintage charm, and necessity into a must see store. Carve out a good chunk of time to walk around and explore this place as it is massive. I think you will enjoy looking around Mast General Store, I did!