In searching for an engagment ring with my boyfriend, I have become increasingly dissapointed in the options for unique nicer jewelry and a personalized shopping experience. Alot of the locations are flourescent lighting with people who don’t know a great deal about the products or just want you to buy it. This beautiful store in the old Park Promenade Jewlers location has a new face and a new feel to it. From what I have heard, the original owners opened this store with some of the veteran employees still there. The selection of jewelry, ambiance, and designers are far superior to the old Park Promenade and many of the other local jewelery store options. The store really has some nice and unique peices and great customer service. I was interested in purchasing a diamond ring and loved one of the designers they had a few limited peices of, Page arranged for a personal showing with one of the designer reps so I could see more from the collection. She even passed on my wish list so he could bring them with him if available. They are very helpful, accomodating, nice, and want your business but not is a pushy way. Personalization, knowledgable staff, and great customer service, coupled with beautiful and unique moderate to higher end options is what Winter Park and Orlando has been missing in jewelry stores. Great location too!