Cosmoprof Worldwide(Bologna) is the world’s largest beauty exhibition. The event is truly international with companies and visitors coming from across the globe. Online tickets are considerably cheaper than tickets at entrance, better buy them on the website. You can also get a free invitation by one of the exhibitors. You need at least a couple of days for this event, it’s really huge(it’s a 4 day event). They also offer events, workshops and conferences, check them out when planning your visit. There’s another event devoted to cosmetic packaging(Cosmopack) at the same location, it opens one day before the main event. It’s common sense but do yourself a favor and download the list of exhibitors in advance to plan whom to talk to. Sure you will stumble on something exciting and unplanned too while there Cosmoprof wouldn’t be Cosmoprof without its transport problems and every evening ritual of trying to get a taxi or get on a bus. The buses are jam-packed with make-up artists, hair stylists, estheticians and other beauty pros — keep calm and consider it another team-building/networking event :) All in all, this is the cosmetic mecca! I’m a regular visitor and I recommend it to the beauty industry professionals no matter where your business is located