Love my color. I have been going to Hairforce(specifically Serena) for my color, blonde highlights. I moved from Chicago and for the last 3 years been having Serena do my color. She is as good or better than the color treatments received in high-end salons in Chicago. Yes, I have had many bad experiences in Italy with hair services(erratic service), but with Hairforce it is consistently good with color and cut(ask for Joe, salon owner, he is great at cutting:)) They speak english at the salon and understand your requests. I HIGHLY recommend!