Burger King

Burger King is a bit of a delicacy in Hong Kong– not in the least that the branches are so hard to find. Maybe its to do with the price but BK has always had a tough time in Hong Kong and they have never been able to gain the reputation of the M named competitor. I would agree that its difficult to find a branch and for a fast food meal the prices are insane. However, think about Triple O and a number of other small outlets, you will see that good stuff costs more.
They have tried to put their prices down a little bit to garner support and I think they have done rather well in trying to make a dent in their competitors market. The fact that they do seem to care about how good their own food every day. The double cheese BBQ sauce is so nice… The other selling point is that they do actually grill their steak patties better than their opponents, it seems as if the burger had actually gone through an oven and not just microwaving old stuff.
It might not be the cheapest in the market but I think the quality speaks for itself. You can choose their competitor who has been branches and that prices are much lower; but you will never crave their goods. This place I do miss,