Dead On

Well, what can I say about Dead On?
The name sort of lets you know just how classy this place is. The best way to describe the shop is to describe the clientele. They are female, under 18, are orange, wear too much make up, drink wkd or cider, are often overweight and can be found in the box or mclub. Well, this is where those people get their clothes. Its like one step up from a tacky market stall.
Nuff said really!

There is a branch of this place in Bangor and it isn’t up to much either. This is a pretty bad shop if truth be told, in fact it is pretty terrible. People have said that it is where Vicky Pollard would shop and that pretty much sums it up.
I have been dragged in a couple of times by different female friends of mine and found it dreaful each time. The staff are about the only thing that are stopping it from getting a 1 star review and thats only just about.
The clothes are tacky, ill fitting and would only be worn by somebody completely devoid of any sort of fashion sense whatsoever. I honestly don’t see why anyone would shop here.
Vicky Pollard indeed.

I suppose it comes down to what you’re in to. I’m just not that ‘into’ it. Basically it’s brutal.
‘Dead On’, the names says it all. Cheap, fake and chavtastic. If you fancy a night out looking like a neon wag gone wrong, then this is the place for you.
The dresses on offer are tight, revealing and practically made of plastic. To say they were of bad quality would be some sort of under-​statement. But the store still lives on, so someone must enjoy their fashion statements.
When Dead On first came to Belfast I did give it a chance but it resulted in a direct line into the shop and out again. The clothes are far too expensive for what they are and will look cheaper than you’ve paid for them.
If your interested in cheap hair extensions, you can purhase them here (random I know), but they very rarely stock normal hair colourings, it’s usually pink, red or blue.

Dead On is a shop I was dragged to by my girlfriend. Thankfully she only went in out of curiosity and wasn’t making some blunt admission to have literally no taste or sense of shame. The front sign looks cheap, the interior looks cheap, the staff look… any way (I’m only kidden!).
This place has had a few prime locations in its time and Castle Court is another one of them. I’ve no idea how they make money to afford the ground rental. I’m flat out refusing to believe anyone would actually buy something from here, but then again I have wondered where all the M-​club goers shop! If your having a hooker related fancy dress party or are just criminally insane then look no further!

Dead on… This place would probably have never appeared on my radar, had it not been for the completely random name they have decided to give it.
It is a very interesting clothes shop, of the type that Vicky Pollard may shop in if she wanted clothes for a night out in the local disco. And of course, if she lived in Belfast.
Curiousity got the better of me, though, and I took a little look inside. Once you look past the dodgy clothing and skyscraper PVC platforms they feature, there actually are one or two nice things there, for decent enough prices too.
They have another shop in Lisburn, and I would take the odd dander in now and again, it’s worth a look, they have a few decent items and because it’s not a chain high street store, you can wear it out knowing it will be more or less unique!

I was intrigued by this shop name as I was pottering round Castle Court one day. At first I wasn’t sure if it was a fancy dress shop or just someone had got a bit excited with the window display.
On a later visit with my other half we decided it might be fun to check it out if anything more chic might lie within. Actually the shop seemed pretty aok once we’d gotten past the onslaught of glitter and began to check out some of the more civilised items. There were some cool bags and shoes which piqued our interest and the staff were pleasant enough and let us browse unhassled.
The styles and fashion definitely seemed to be for younger women, probably with the emphasis on sparkly ‘going out’ party dresses with accessories and the like.
Pros: If yer lookin’ a party frock?
Cons: Certainly not for those with conservative tastes.

The first time I noticed this shop in CastleCourt, which was probably about a year ago now, I was with my two siblings, and the conversation went something along these lines…
Me: «Oh, look! [points] There’s a new shop called ‘Dead or Alive’…you know, ‘you spin me right round’ kinda Dead or Alive?»
[Strange look from both brother and sister]
Sister: «Eh, Lynne, it says ‘Dead On’ actually…»
I actually could have sworn it said Dead or Alive, but hey. For those non-​natives, ‘dead on’ is a colloquialism, usually meaning ‘grand’ or ‘fine’, in relation to being asked how one is. Just so you know.
Anyways, yes, the shop. Dead On specialises in bright and colourful (and occasionally slightly tacky) ladies clothes, which mainly appeal to teenage girls. Due to the slightly garish prints and patterns, the shop isn’t one I would usually step into. However, I did so happen to pop in one day, and found a cute flowery long top for a tenner, knowing it would be perfect for a friend’s birthday dinner. I’ve been in a couple of times since, and most of the stuff isn’t *that* bad.
Dead On really does live up to its name — it’s fine. Not great, not bad, but just fine. And of course, this works much better than if it had been called Dead or Alive. What stupid person ever thought up that one?