In 2008 this little gem of a shop opened on the Boucher Road and has been hailed as the largest jeans outlet store in Ireland. The shop is filled with designer labels such as Replay, Diesel, Miss Sixty and Tommy Hilfiger and as we all know, with designer labels comes designer prices. And if I were to empty all my jeans out onto my bed I’d probably total a pair of these jeans. However this shop has always been quite busy anytime I have been here and is popular with both men and women, and strangely me. The range in this shop is also brilliant as it caters for both casual daywear and you can also pick up quite a nice outfit for a night on the tiles. According to Gok Wan, denim never really goes out of fashion and everyone always needing a «good» and«old» pair of jeans, whatever that means… but this shop will do well. Being located on the Boucher Road means there is excellent parking facilities so all in all I say come and give this place a go, even despite the prices, it is very impressive.