It’s hard to classify this store, but it seemed the perfect location to get a unique gift for a granddaughter back in the states. One that she could take to school and score some points with her friends. They are a trendy place with a lot of very different items: pens, pencils, cases, back packs, lunch boxes and other things of most interest to the 8 to 14 year old. The quality is excellent and the craftsmanship and design well thought out and appealing. The store has an excellent layout that makes it easy to shop and find what you need. Staff is very helpful. We purchased a pencil case and although she like it a lot, she liked it a lot more after showing it at school. We’ve been asked to buy several more for her friends when we return to the UK.