Sam and Will Specialised Carpentry

Sam and Will Specialised Carpentry is a temporary name for a long established pair of skilled artisans. They have recently united forces, hence the deliberation around the name, but between them they have 30 years of experience under their belt making new and restoring old fine wood crafted items (anything considered as long as its tasteful).
Sam and Will have found themselves working together on jobs for years, and grew to understand that both of them share the same exacting standards that it takes to out-​perform the competition. In the end they decided they might as well join forces officially, allowing them to cut down on the administrative burdens of being lone operators, so that they can spend more doing what they love, (and are eminently better at!)
They have been trying to figure out what to call themselves for a while, but have been kept busy with contracts that have found them without much effort the moment they hooked up together. Sam said half jokingly, but partly seriously, that they have discussed calling themselves OCD Carpentry. I think this is a great idea, and I said so. Sam looked perplexed, «yeah, but it’s not very politically correct is it?» I disagreed, and explained that I thought it was a more than appropriate label for the standard of work that they achieve. I also added that people will realise that they are not bodge jobbers, who work on the cheap and knock something out for half the price, that only lasts a fraction of the time that their work lasts for… and this can only be a good thing… it’ll save everyone the time potentially wasted in discussing mismatched objectives. These boys take their time, do a perfect job, and charge the right price for it… and they will not compromise their integrity by lowering their standards in an attempt to keep costs down, as they know better than anybody that, in reality, this is false economy. Not everyone can afford their services, and so a name like OCD would help find them the right client base without too much wasted time!