Thoughts

Thoughts is on its way out people, you better get down there while you can as sadly it seems to be going out of business. There are signs around the place saying that it is closing down. This is a good thing for us as there are bargains to be had due to this misfortune.
They stock lots of cards and gifts for every occasion, this isn’t like your average card shop, it is a little bit more swanky and maybe this is why it hasn’t survived, because at the end of the day, cards are well, cards. People generally don’t want to fork out a fortune on a card as you can never really tell that someone has paid a fiver for that fluffy duck clutching a present scene.
A lot businesses seem to come and go in Cardiff at the moment with the development of St David’s 2, sadly this one has tried to be too upmarket and not survived. Farewell Thoughts, may a useful shop replace you, like a shop that just sells tights — I like tights.

I’m not sure if this is really the right way to put this, but this place feels rather too trendy to be a card shop.
The interior is rather modern, upscale, and dare I say minimalist (very unusual for a gift card store). There is plenty of space between the long aisles, so even on the busiest of days you have no fear of being squished.
The card selection itself is good, but nothing in particular caught my eye (if you want an extensive selection head to Clinton Cards). There is an entire aisle devoted to Me to You Bears, which I imagine must be a dream to any collectors! They also have a selection of photo frames which weren’t particularly to my taste but may make nice gifts.
If in need of a card or gift it’s worth checking out Thoughts for yourself.

I don’t really understand why this shop thinks that it’s a boutique… It is really only a card shop. I don’t even think that the range of cards that they stock is particularly good.
I was looking for a birthday card with a picture of a pug on it for one of my housemates. Okay, so that’s a very specific requirement from a card but looking for something so intently meant that I examined every card in that place. I found most of them to be lacking.
Also, let’s be honest. You have to get fairly close to a card to look at it properly, so what’s the point of having all that empty space? Are people just meant to hang around?
If I want a good quality card, I’ll go to Paperchase. Which is where I did go. And, yes, they did have a card with a pug on it. Wearing a Carmen Miranda fruit hat.

Not sure there is a call for it, but card shops have gone upmarket. Thought’s is well lit and designed to be a lot more spacious for a much more pleasant shopping experience. Staff are very friendly here and doesn’t make you feel your being harassed if your stopped by an employee.
Less cards means higher prices. But the quality and class of them do exceed other card chains. I sound like a special occasions card connoisseur here, but if your looking to impress and want quality that you feel a loved one deserves then you could do worse than have a look here.