Links Of London

Links used to be so cool, so classy, until the sweetie bracelets took over the world. Literally.
As a result this shop is always crowded with people swarmed around the charms cabinet looking for the latest addition to their bracelets. It’s almost impossible to get served.
The staff here are lovely though, reeally helpful when you can get them! The prices are a bit much, but their jewelery is beautiful. If you’ve not been, it’s definitely worth a look.

Located on Multrees Walk, Links of London isn’t the largest shop in the world but they have the full Links collection and it is always full to the brim with customers. I guess the most popular item here is their Sweety charm bracelet that you can get various different charms for, so perfect if you’re into charm bracelets or know someone with a charm bracelet from here as it’s a great gift. They also have the sweetie bracelet links in a necklace collection using individual hoops as pendants.
Some of the charms can be little naff and I remember spotting a £400 18ct gold toilet charm in the Glasgow branch. Hm…
There’s something for all ages in here and when I was doing a spot of window shopping a pompous old woman pretty much nudged me out of the way — how rude! Anyway, I digress, Links of London is great for a browse particularly for presents for special occasions. Not only is the jewellery pretty, the packaging is also gorgeous and you’ll probably feel bad opening it.