Fred Roberts has been in Ellesmere for as long as I can remember and hasnt changed a bit! The Shop sells Cards and Gifts, they did used to have a large Toy Section at the rear of the shop but on my last visit it seemed blocked off which is a shame because it was probably the best bit! I would spend hours in there as a kid and used to actually get excited at the thought of a trip to Fred Roberts’ Its a fairly old fashioned shop, the range of Cards they sell is a bit outdated but its one of those shops were you get good old fashioned service and can stop by for a chat anytime. The gifts are a little overpriced but there are a good selection of items ideal for Birthdays if you just need a Quick gift idea.