As Nature Intended

A nice little «health food» grocery store. I popped in as they were listed as stockist of a product I wanted to try. Prices are a little high, but that is to be expected in an independent niche store. Service was prompt and very friendly. A nice little shop!

I can’t help but go into As Nature Intended en route to my yoga class and stock up on healthy goodies. I was going to describe it as a health food shop, but that gives the impression that it’s one of the many typically small ones dotted about London, but this place is more like a super healthy supermarket.
It has a fantastic range of organic fruit and veg, meat and chilled items, but what’s most surprising is the quality of their frozen food. You’ll never have to feel guilty about eating microwave meals again as the ones here such as ‘Halibut and Sweet Potato’ are delicious (they have see-​through covers so you know exactly what you’re getting) and they’re nutritionally balanced too. Perfect for after yoga when I’m too relaxed to bother cooking. They also have a great range of organic beauty products including fantastically fruity smelling Jason shower gels. You can even take in your old Ecover containers to fill up to save on nasty throwaway plastic.
The staff are always smiling and often come over to offer help, but not in an annoying way where you feel like they’re only doing it because they have to. These guys really are interested in nutrition! This comes in helpful in the natural remedies area where they’re happy to go through all the products until you feel assured that you can find what you’re looking for when you don’t really know yourself. It’s very shopper friendly, showing that eating well and respecting the environment doesn’t have to be a specialist or difficult way of life and I really admire such a great attitude.

This is a great health food supermarket in Balham. In London, most health food nuts seem to shop in trendy shop Fresh & Wild. Although I love Fresh & Wild, there’s nothing wrong with seeking an alternative and As Nature Intended is a great alternative to small chains like Fresh & Wild.
I love their selection of fresh fruit, vegetables and juices. I bought some fresh fruit and veg from this place before and you can really taste the difference — tasty, fresh and organic. Yum!
There are all the usual things here too — organic snacks and meats as well as little brands you can’t get in the big chain supermarkets.
I’m all up for supporting stores like this, plus you know what you’re getting is fresh and *really* organic without a marketing campaign or Jamie Oliver’s big face branded all over the products!