Atari-Ya Sushi Bar

The sushi is really fresh, a little gem

This is where most restaurants get their sushi from. Which as a supplier means it is the freshest it can be. Be sure to go here as it will be cheaper than a restaurant and you can just take it out and eat in office, home or park.

The sushi here is undoubtedly very good. It is a no-​frills restaurant reminiscent of a fishmongers, and can get very crowded at lunchtimes with little room to move past people waiting to order without hitting the people inside eating. I would recommend ordering in advance as they always say it will be 30 minutes to wait usually they are a lot quicker than the stated time, however they do have a lot of new staff currently and they have recently messed up our orders meaning that we had to wait an extra 15 minutes whilst they made the platter for us.
I like that on quiet days you can watch the chefs prepare your food and that every time I go into Atari-​Ya I can never work out if I feel that I am more in a fresh-​smelling chippy or a fishmongers that serves food.

I’m not really a Sushi gourmet, but still I know good, fresh food when I eat it. The whole store has this nice, slight scent of fresh fish (not the bad fish-​mac-​one) you’d like to smell when you enter a sushi restaurant. The interior is not for people who’d call themselves «distinguished» gourmets, but for me it’s about the food (an there is a takeaway option for anyone else). The sushi was fantastic, the employees were more than friendly and even presented us a with a special composition on the house when we had finished eating.
We had originally only been searching for a cloakroom on Oxford Street, but the scent of Sushi made us stay and take a small course of tuna and salmon rolls. Step by step we kept extending our stay until we had eaten a full meal. And that’s exactly what you’d want with a restaurant you discovered coincidentally, isn’t it?
I would always want to come back.

Fantastic quality sushi — easily one of the most authentic in London. Low key, no frills shop. The only reason it’s 4 and not 5 is because of the incredibly slow service!

Sushi very fresh and very quick service. No frills if you want to sit in. You have the choice of three or four single tables alongside the sushi bar close to he door or two tables at the back next to the fridge and the loo.
Loved the rolls. Will def be back. It’s always busy with takeaway orders.

Was craving sushi after months of deprivation while studying abroad and Atari-​ya hit the spot. The shop itself is tiny but there is plentiful fish. The chirashi was filled to the brim with a variety of delicious fish. Definitely one of the best bang for your buck and quality places.

When it comes to sushi, it is all about the quality of the fish, and Atari-​Ya is amazing. The fish is so fresh and delicious. I crave this place constantly. As noted by other reviewers this is primarily a takeaway location with basically no ambiance or seating. However, who cares about all that extraneous superficial stuff when Atari-​Ya offers such wonderful high-​quality sushi? Word of warning though — they tend to sell out of some of the fish as it gets later in the day (a positive in my book as the limited quantity is a sign of freshness and quality). Don’t be crushed if they are out of your favorite, try something new and different because you can’t go wrong here!

Highly recommended by a friend for their fresh seafood and the fact they supply seafood to lots of high end Japanese restaurants.
So after shopping, we went to take away two sushi sets, black cod sushi roll, and 8 pieces rainbow rolls.
The fishes are fresh, simple but nice, even their soy sauce taste good and doesn’t have that annoying bitter taste like those non-​sense wasabi chain ’ s soy sauce.
Will come back for a sit down to try more. Note: it is tiny for sit down area here!

I was originall going to a nearby sushi place that was closed and by chance lucked out by stumbling across Atari-​ya. I got the Super xl chirachi, which at first seemed a bit pricey for a place like this — it’s a hole in the wall with sparce seating consisting of beat up picknick style tables and faint smell of harsh chemical cleaning detergent — but as I dug into the enormous serving I realised that it was a bargain at (£16), only I should probably have settled for the smaller one.
The place isn’t really much to look at and I would recommend it for takeout unless you’re a fan of previously mentioned barebone interior and the ambience of a storage container. The food however is an entirely different matter. It might be lacking in presentation — even if I did enjoy the sight of a wasabi smiley face the size of a ping pong ball — but in terms of straight up quality of fish and preparation of it, Atari-​ya makes up for all its little flaws with seemingly little effort. The melting fatty tuna alone is among the best I ever had and together with the generously distributed pieces of ebi, sea urchin, variations of roe, amazing salmon (which I’m normally not a super fan of) and more it really comes together as a great deal.
This is no fuzz sushi at it’s best and I’m pretty sure I’ll be back a lot in the future, even if it’s a little out of my way.
Edit note:
After recently discovering many better sushi places around town, not actually have been back to Atari-​ya more than once, and still mostly remembering it for that harsh smell of cleaning detergent the first time around, I have lowered my score from a 4 to a 3. The fish is of good quality and priced reasonably, but not worth travelling across town for. If you’re in the area and want a good quick bite it’s definitely a good option but otherwise you could do better.

Wonderful little sushi place. The fish is fresh and they offer a lot of great combo boxes. Your meal can get a little expensive if you order a la carte. The hot food doesn’t seem to appetising, as I saw them heat up most of the food in a microwave, but the fresh sushi is definitely worth a visit

Super fresh fish done to exact authentic specifications. They have the same supplier as Nobu but at half the cost. Still pricey but the only place I trust for takeaway sushi. The only problem, and it’s a big one, is they take FOREVER to make the sushi, even like today when there’s only two people in the restaurant. Best to call ahead and pick up 30 – 45 mins later.

Been trying to find a go to sushi spot in Marylebone and still testing out places. We tried Atariya Sushi Bar on the touristy St. James Street to give it a shot.
Food: We ordered two spicy tuna rolls, one avocado, one cucumber, one eel avocado and one spider roll. The menu has the classics, but is minimal. The rolls were all good.
Drinks: We purchased one green tea bottled drink and one perrier.
Price: 28.30 GBP for two people which is very reasonable.
Ambiance: This place is narrow with zero ambiance. It’s more of a take away place with a few tables inside if you want to sit quickly to eat.
Service: The service is friendly when you order at the counter.
Would I go back? Yes, I would go back to do take away.

This place is so delicious! I’m so happy I discovered it. It’s a tiny little restaurant with maybe 4 or 5 tables inside. I ordered an eel avocado roll, shrimp tempura roll, spider roll, and salmon avocado. My favorite was the eel avocado but I would recommend them all. Atari-​ya has no frills but they don’t need it. The sushi was fresh, delicious, and affordable. Perfect little place to grab sushi to-​go.

Fresh sushi, has a great selection ;), great to pop into and order for a quick lunch… The place doesn’t have many tables so best is to get food on the go.
The sushi bar also is a store so you can purchase the graded sushi fish for home-​made sushi…
Average price for a sushi roll is £3
Sashimi is £4−6

I’ve been looking for Atari-​ya for a long time. And, admittedly, choosing a busy Saturday night to give it a first try was probably not a strong strategy. But, well… THE MAKI CRAVING NEEDED TO BE ADDRESSED. So, y’know, Atari-​ya? Game on.
It’s a tiny tiny spot on James Street; yes, there are a few two-​person tables, but it really reads as a take-​away.
I stupidly called at 6PM on a Saturday night. Orders wouldn’t be ready for 90 minutes. Erm. Ok. So… I asked what they had as pre-​made rolls kept in their fridge. Chicken teriyaki rolls, shrimp tempura roll, spicy tuna roll. Not what I would have normally opted for, but I was HANGRY after battling the crowds of Oxford St. and 90 minutes was an impossibility for my blood sugar.
Totally reasonable 4.50−5 GBP/​roll. Not rice-​laden. And this is for pre-​made rolls; I can only imagine that fresh would be, well… so much superior. Especially in the case of the tempura roll which suffered from the fact that it was not eaten immediately.
The surprise of the night for me was the chicken teriyaki roll. Liking a) fish and b) raw fish means that I would never have ordered this under other circumstances. But: it was delicious! The char was strong on the chicken, and the meat was tender, and the teriyaki wasn’t sickly-​sweet. Not conventional maki, but it did (wait for it)…mak-i me wish I had more! (GROAN. DESERVED).
Need to return asap to experience it in a less frenzied /​grab-​what-​I-​can kinda way.
Unilocal note: a guy working there was sick and so had a mask on! Yay! That made me feel insta better (this is a serious comment, I’m not being sarcastic)

Oh, Atari-​Ya. I wanted to like you. I really did. So many other reviews were glowing. The gals who took my order were so sweet and friendly. The wait was really long, but the chefs were having fun and the staff were all-​around smiling and this made me not care to much about the time. But then I got my food…
Something not good was up with my sushi (I had a CA roll, salmon roll, & spicy tuna roll). My California rolls were like nothing I’ve ever seen or had before — and that’s not a good thing. They were just odd-​tasting. The shade of the tuna seemed a bit browner than it should have been, but I initially put this down to the spicy seasoning of my spicy tuna roll. I was, however, wrong. I ate a couple, and didn’t feel very good about it. In the end, my body told me that the tuna was not for eating and I couldn’t finish the rest as it just tasted off.
Apart from the fish being a bit dodgy-​seeming, for some reason everything here seems to be slathered with mayonnaise. To me, sushi is about clean and fresh flavors. This experience was more like eating a heavy mayo salad sandwich filling in rice. Not pleasing and not pleasant.
1 star for the food (the salmon roll wasn’t exciting, but it wasn’t bad), and 1 star for the very good service. Unfortunately, I don’t think I’d give Atari-​ya another chance.

Delicious fresh well prepared sushi

Another one of my favourite sushi places.
It’s more of a take away than an eat in restaurant though there are some tables and it follows a canteen format where you ask for your food, then sit down to eat it (or take it away).
Be prepared for a long wait while your sushi is freshly prepared, but be equally prepared to be blown away by how tasty it is :)

Oishiiiii!
I used to live near West Acton… the best thing about living that far West was access to the amazing chain Atariya for sashimi/​sushi/​Japanese grocery goodness. This is the same chain… but for sushi rather than groceries. I approooove!
I have to admit, I didn’t really look at the menu… I just listed my seven favorite nigiri sushi and sat down with a nice warming cup of miso soup. However my friend ordered some of the maki sushi… and they were goooorgeous. Seriously, the unagi roll is the nicest maki-​zushi I have had in London.
You should all definitely try:
— Hottate (amazing, melt in the mouth scollops)
— Amaebi (the small, slimy sweet shrimps — delish!)
Not bad:
— Hamachi (I can’t remember what this is in English — maybe yellow tail?)
— Unagi (I am a bit of an unagi snob. I like it served warm with a dribble of the sweet soy sauce. But this wasn’t really up to scratch here.)
@JB…you would love this place! It will fill up your sushi baby happily.