If you look at other reviews online you will see the obvious; this is one of best places –if not the best place to get a tattoo in London! People working there are friendly and clearly experienced and knowledgeable. There are several tattoo artists and you can check some of their artworks in the little books on the counter when you enter. They all have different styles and will be happy to advise you to see another tattoo artist if they think another one in the parlour would be better at what you want. I had several tattoo there by several artists and I am really happy about them. Every time, I had a consultation before the actual tattoo date, where the artist and I discussed what I wanted, where I wanted it, etc and the artists made suggestions but not forcing anything. The delivery has been exemplary every time and they also gave me very good advice for after care. If you want a tattoo, go there! They can be a bit pricey but you will be wearing this piece of art all your life, so it’s definitively worth it!