They are always available unlike many faceless suits. They never tire of my endless questions. They simplify VAT, PAYE, sole trader vs limited company and cashflow issues. They provide peace of mind, really important to new businesses. Their staff are really friendly and helpful. They send payslips &HMRC/NI payment info on time, every time. They commercially aware and offer sound advice outside of a balance sheet. They genuinely care about me and my business Oh. and they reduced my tax bill.