Ghost

I used to be a massive fan of Ghost’s quite innovative offering. The company and clothes were pretty pioneering and unique when they were founded and run by designer Tanya Sarne. Their crinkly viscose fabric is so clever and practical; in spite of its pretty femininity, available in myriad hues, it can literally be thrown in the washing machine and hung-​out to dry; wonderful for travel and women with a busy lifestyle.
A while ago, the company was bought-​out by a large retail group and although still appealing and stylish, something is missing — at least for me. I used to be able to buy their P (petite or extra small) and was usually very happy with the style and fit. Sadly on my visit to this new branch I discovered their dresses were no longer made below a size 10 and their special unique factor was no longer so apparent. They still have lovely things though and, on the plus side, for many, there appear to be plenty of larger sizes available. So, I’m sure some customers will still be thrilled but they’re likely to lose many of their long-​term faithful and more petite customers…