Hot Power Yoga Studio

I’ve been practicing yoga for 13 years and was searching for a hot vinyasa flow studio in my new hometown. My practice has taught me empathy, humility and other benefits include emotional and physical strength (if you can stand the heat, hot vinyasa flow is awesome!).
Today I bought the 30 day special at HPY. I trust that their instructors are great, but the person who answered my phone call when I was hopelessly lost on the street — and had given myself an hour and a half to get there — said, sorry try reading the directions online again and come back another time. I couldn’t believe it. I asked for a refund, as I had never used the service and at this point, was really frustrated with HPY. She said no. Then when I emailed, explaining the situation and asking for a refund, she emailed me from her iPhone (it was in the signature line) — with poor punctuation, no less, that as she stated over the phone, all sales were final.
I can’t believe a studio would put £40 before a customer’s satisfaction. I am surprised that a company in this economy would treat customers in such a way. I am literally an hour away from their studio — why would I put myself through the trip to get that kind of treatment?