Irregular Choice

I love you, Irregular Choice! Best. Store. Ever!
So, the first thing to say about this store is that it is SO cool. Painted characters on the ceiling, dancing staff members and a whole floor of Sale stock upstairs. The seats you sit on to try your shoes on all have little cuddly toys stored in the bases and the whole thing feels like a 50s diner on acid. AMAZING.
We went in to take a look at the Pearly Girly shoes I’ve been eyeing up online for months now as a potential wedding shoe. I was toying between those and the Mrs Lover ones and decided I needed to see both in the flesh, so off we went.
Once in the store, we found them in about 30 seconds. The shoe displays here are so clear and easy to navigate, despite it being initially an overload of shoe awesomeness when you first enter.
As soon as I’d picked up the Pearly Girly pair, an assistant was straight over without me even having to look around or ask. Now that is good service. It’s almost like they’re mind-​readers. She noted my shoe size, found me a place to sit and was back within a minute with the correct size.
I tried them on and thanks to Irregular Choice having actual proper shoe sizing, it seems, compared to some of the bigger chain stores (a 41 is a 7 usually but it’s a ⁷¹⁄₂ elsewhere so either they do half sizes or accurate sizes, either way, WIN), they fit PERFECTLY. I had a total Cinderella moment. In love.
Due to the shoes having a suede heel and toe, it had of course got a slight scuff mark but the assistant whipped away to get every pair of Pearly Girly they had in my size so we could inspect them all to make sure I got a perfect pair.
When we found a perfect left from one pair and a perfect right from another, she even let me switch the pairs over so I had a complete perfect pair. Ah, going the extra mile.
Once we’d decided on the pair we wanted (Mrs Lover was ruled out due to the heel being see-​through and you being able to see the screws holding it on — good if you like it but not for me), we were handed over to the guy on the till who was so friendly and chatty that we managed to work out that he used to live basically over the road from where we do now and regularly uses the garage at the end of the road. Now there’s a coincidence that makes me irrationally love them even more.
He boxed up my shoes, put them in the most glorious gold bag with a carousel horse and stars all over it, took payment and we were on our way out… until my eyes landed on a pair of glittery black brogues called Curio Low and my heart fluttered.
Upon turning around, the assistant was back next to us and said she’d go and check sizing. They really know how to spot love in a girl’s eyes. Nice job.
Another minute later and she returned, to tell me that unfortunately they didn’t have those in size but that if I wanted to, I could order them to be delivered to my house free of charge and I could pay for it there and then, at the sale price. WIN. So much WIN.
The service I received at Irregular Choice was beyond perfect. Absolutely fantastic. And the store, as well as the shoes, made me feel like I was involved in something special, which is exactly how stores should work. Love it. Love you. I’ll be back again for sure.

This place has the most interesting and bizarre looking shoes I have ever seen but oh so fun to wear! Be prepared for a hefty price tag for those shoes that you might have a hard time finding clothes to match, but you really will find something unique here that no one you know will have or be wearing! Reminds me of Japanese Harajuku type footwear with clear plastic shoes filled with plastic toys and barbie heads, really an odd place but boy do I love it!

There are only a handful of stores in Belgium that sell Irregular Choice, needless to say they don’t offer as many styles as they do here.
The shop is amazing, the interior is priceless and staff is really friendly. Not all shoes are withing my price range, or might not even be my taste– but I wouldn’t be a footwear lover if I hadn’t visit this store.

Bön alors là attention il faut réellement que je me contienne lorsque je parle de cette marque (exceptionnellement magnifique…). Je squatte littéralement le site internet quand je suis en France alors vous pensez bien que lorsque je suis à Londres ou Brighton il est exclu que je ressorte sans rien de cette boutique. La déco est très kitch et les modèles (je parle surtout des chaussures) sont exactement comme la plupart des anglais: EXCENTRIQUE et EXTRAVAGANT mais moi c’est réellement ce côté là que j’envie à ces habitants d’une autre planète, le fait de se foutre de l’avis des autres et simplement de porter ce que l’on veut sans craindre les regards.
Il y a par contre un énorme point négatif ce sont les prix et ils sont vraiment conséquents. Alors oui il y a du boulo et beaucoup d’originalité mais je n’ai jamais acheté une paire qui coûtait moins de 85£ donc attention au porte-​monnaie. Les vendeuses sont très agréables et adorent essayer de convaincre les françaises d’acheter leurs chaussures. C’est presque un jeu pour elle, selon la toute dernière que j’ai rencontré elle me disait qu’elle se faisait un devoir de nous décoincer nous les françaises car elle nous trouvait trop renfermé et triste et tout le temps habillé avec des couleurs sombres sans aucune joie au visage… (Pas d’inquiétude je me suis fait une véritable joie de défendre l’honneur de notre population de l’hexagone en lui achetant 2 paires très excentriques et avec le sourire en plus…)!
Si vous né craignez pas l’originalité alors foncez même si vous n’achetez rien allez y rien que pour voir toutes ces couleurs réunies dans une simple paire de chaussure…

Mots cles: STATEMENT SHOES
On entre dans cette boutique soit par curiosité ou pour acheter mais on y ressort jamais indifférent. On comprend bien le nom de la boutique.
Si vous etes comme moi, avez une certaine affinité avec les chaussures… vous allez sûrement adorer ce magasin. Bön c’est vrai les ¾ de ce qu’ils proposent sont très excentriques mais si vous savez bien marier vos vêtements et vos chaussures vous verrez que certaines paires feront l’affaire ! Les prix des chaussures sont assez eleves (min 60 livres) mais quand on voit le travail fait on comprend mieux !
C’est vrai que ce né sont pas des chaussures à mettre au travail dans un secteur assez formel mais vous serez le centre d’attention pour lors de vos soirées; vous serez la vedette. Comme je l’ai dis au debut … Statements shoes. statement shoes !!
Si un jour vous allez à Londres, entrez à Irregular Choices. Laissez vous emporter par les chaussures qu’ils vendent mais aussi par le look decalé des vendeurs typiquement londonien.

This one time I bought a pair of trainers covered in sequins.
They didn’t come from Irregular Choice but it’s a story worth telling, I think,

If you are looking for that perfect shoe, this is the place to go. They have a pretty large shop filled with a range of their fun and quirky shoes. My particular favourite (which I bought) was the little Scottie dog shoe with a kitten heel. Soo cute! Just don’t go there if you need a pair of plain shoes.
There were a lot of staff and treated me well (Asked if they could help but weren’t pushy). I will definitely be visiting again on my next trip to London.

The fact that they have their own in-​house designer developing the shoes is a guarantee that every pair is unique sometimes even reaching the extreme. If you consider yourself a one-​off person you should definitely visit Irregular Choice to get a pair of shoes that match your personality.

Shoes galore! These shoes are dressed to kill. I agree with Josy A. … the style is rather quirky. I’m always amazed with the designs and that they managed to put them through production. I haven’t actually bought any shoes here yet, but I love to look at the girlie arrays of shelves with outrageous shoes on it. What fun! When they started they only had really high heel shoes, but they now also have a range of mid heel, kitten heels and flats. All of them colourful and fun. Sometime soon I will spend my hard earned money on one of theses beauties.

This shop is for shoe-​a-​holics what Charlie’s chocolate factory is for kids: an absolutely amazing and playful place to spend some time. Unfortunately, I was with my boyfriend who tends to get this zombie like look when we go out shopping. But there were so many absolutely adorable shoes that I am certainly coming back for more. For sure.

Hiiiiiii ! Une de mes marques préférées de chaussures, tellement originales, tellement belles… Toutes les excentricités sont permises ici. Et il y a des modèles en boutique qu’on né trouve pas sur le site Internet ! En plus le personnel est plutôt accueillant et les modèles bien mis en valeur. Extra !

Si je devais donner un nom français à cette boutique, je l’appellerais: Le supplice.
Pour une femme normalement constituée, résister serait une contradiction avec la nature même de la femme. Pour une Française, ça serait soit une pure folie dans tous les sens du terme ou pire, PIRE un énorme regret de repartir les mains vides.
Je suis passée devant Irregular Choice en me baladant dans Carnaby. Un passage et puis, je suis revenue sur mes pas, j’ai attentivement regardé la vitrine et je suis entrée. Et là, j’ai su que c’était fini. Si vous êtes une charmante Française qui ose ou qui s’est enfin décidé d’oser une mode plus extravagante, cette boutique est faite pour vous.
En regardant tout autour de moi, car il y a de magnifiques créations partout, je me suis dit que j’étais obligée d’acheter une paire, sinon j’allais regretter. On né trouve pas d’aussi belles et originales chaussures en France, à moins de faire un détour par Internet.
J’ai essayé plusieurs paires qui restaient dans une certaine limite dans l’échelle de l’originalité. Et une des vendeuses, la française, m’a dit la phrase qui tue: toutes les Françaises qui viennent ici achètent cette paire, car elles restent assez sobres (elles l’étaient et me faisaient un beau pied, mais). Toujours le même refrain, elles n’osent pas, elles ont peur du regard des autres, de les mettre à Paris.
Elle était un peu énervée, mais elle avait raison.
Du coup, au lieu d’opter pour ses talons noirs avec juste du ruban métrique blanc dessus, j’ai décidé que j’allais me faire remarquer et que les femmes allaient me jalouser (ça n’a pas rater d’ailleurs): je suis repartie avec des chaussures compensées noires, au tissu fleuri, ornées sur le côté externe d’un faux bouquet de fleurs. Et en plus elles sont confortables. Je les ai payées 99EUR, un plaisir rare chez moi surtout dans le vestimentaire.
J’oubliais, les vendeuses sont aimables et à votre disposition, elles vous aideront dans votre choix.
Mesdames et mesdemoiselles, si vous passez devant cette boutique, demandez-​vous si vous voulez rentrer en France avec de l’argent et des regrets? Et surtout, pensez à vos collègues qui resteront littéralement scotchées à vos basques.

The most perfect place on earth. The Irregular Choice makes you feel like you are Alice and you have just discovered Wonderland has a shoe store. Forget the Madhatter. This is the Madshoemaker’s domain and he has you covered. Wall to wall of whimsical, magical, ornate shoes that will make you want to go out and by nothing but burlap bags to wear so your feet and be their own show and your shoes get all the attention in they deserve.
Being a visitor from the U.S. though, the pound was KILLING me, so I was very, very careful not to make a rash decision and just buy up the entire store, especially when I can get the same shoes stateside for about half the price or at least ¾th depending on the shoe. In fact (**Bmore folks pay attention**), you can get a number of irregular Choice shoes at Ma Petite Shoe in Hampden (
). Knowing that, I just wrote down the styles that I wanted and waited to come home. lol!
Still, if I ever moved to London, I would move withing a tube-​ride of Irregular Choice. Just knowing that there’s a shoe store like this changes your life… well, at least your shoe game. It will never be the same!

This is quite a dangerous shop when your bank balance is running low… but so many of the shoes/​boots seem like they were made specifically for my slightly kooky side!
I don’t love all of them… but even the styles that would never go with anything manage to make me smile from the sheer beautiful madness! I only have only actually bought two pairs, but they are the most complimented shoes/​boots in my wardrobe. If you want random strangers to compliment your feet, you should invest in some of their irregular choices.
*Confession time*
Once I sneaked in here on my boyfriend’s birthday, and got so excited by a beautiful pair of shoes that he bought them for me! It may have been the ultimate birthday no-no…but I can’t even feel too guilty as these pretty shoes seem to bring out my evil, selfish side! (Eep!)
KB mentioned that they stock them in ‘Schuh’ shops, but there is never the same amazing range as this shop on Carnaby street… If you want to browse/​dream about shoes from outside London, head to their website:

This place makes me want to cry.
The shoes are soooo amazing, unique, colourful and I want them all!
They’re called Irregular Choice because they are just that — irregular. The designers for this place must just have a field day as every shoe is so creative and fun. Everyone shoe-​lover should have at least one pair of IG shoes in their collection. I have two currently but after a recent sneaky peek in this store I imagine my collection will grow.
I believe Irregular Choice are also stocked in Schuh stores although the selection is pretty limited. Go to this store for the real IG experience.

Irregular Choice has been called «the Viagra of the shoe industry», and though that’s not quite apt, I understand what the purveyor of that phrase was getting at.
Irregular Choice isn’t, as it sounds, a shoe shop for those with mismatched feet, or selling ¼ size orthopaedic shoes. It’s an online shoe retailer with so much panache they make Lady Gaga look like Jordan.
Their designs are unique in the extreme — and yes, I know it’s technically not possible to be «very unique», but words just haven’t been invented with enough intensity to capture what I’m feeling. Without bein’ disrespec’ful.
Irregular Choice’s design is what drives it – developed by its own in-​house designer, the designes each season are so fresh and funky, they’ll knock your socks off. You’ll see a few nods to current trends, but mostly, it toes its own line, screams out its own tune, and you must either bop along or move along, please.
As all of the shoes are uniquely designed, they’re in the more expensive range, but if you’re used to buying new shoes every season from the likes of Faith or Clark’s, you can afford Irregular Choice.
Buying shoes online can be a bit of a gamble, but unless you live in London or NYC and can visit one of the shops, online it is for your IC fix.
I guarantee you that even the mildest, most middle-​of-​the-​road IC shoe will get you compliments, comments and stares.
Some of the designs are a bit Marmite, and some are obviously wacky for wacky’s sake, but most are interesting without being ridiculous — more importantly, all of them are quite comfortable, though they don’t always look it.
They do half sizes, and the returns process is very easy, with helpful email customer service.
Even if you’re on a ahem shoe-​string budget, you won’t regret splurging on a pair of IC shoes — your wardrobe will thank you.

No one should infringe upon a woman’s right to shoes.
It is an elemental right, nay, vital life necessity to be able to surround our precious footsies with three sides of so so so much pretty. It’s more than some kind of wonderful, it’s crucial pedfection.
We should not be subjected to a sense of shoe-​induced shame, or have to blanket our foot beautifying rituals in Shoeaholics Anonymous groups. Furthermore, it is essential for women to be able to control their own heel height and not to be reduced to the level of their function as drab flat-​wearers, if so they choose. Only then are we able to achieve true equality and liberation. (Insert crowd roar HERE)
Irregular choice understands this campaign, providing shelves upon shelves of glorious shoes for us to drool over. By supporting creativity and individuality in a world of conformity, IC maintains the belief that shoe wearing is more than a convenience, it’s state of mind, shoe-​casing imagination and originality above all else.
And forgive me for getting up on my shoebox and slipping in Bradshawian prophesies, but the fact is, it’s hard to walk in a woman’s shoes. That’s why we need really special ones now and then to make the walk a little more fun.
You’ll find ‘em here, sister.

The fantastic thing about footwear is that you can NEVER look fat in a pair of shoes!
This happens to be my favorite shoe shop, okay maybe it’s just one of them, but it is pretty damn fantastic. A selection of completely original and outrageous designs of shoes, from sandals to winder boots, to killer F Me heels, nothing is predictable in this store.
No not all the shoes are really comfy but they are just so damn pretty that you don’t really care as you gaze down on your beautiful feet. Seriously, anyone with an interest in shoes, needs to come here!

Have you ever wanted to make love to a shoe?
Err, wait, I take that back. I accidentally dated a guy with a foot fetish, so i sadly know the answer to that question. Anyhoo, if you’ve ever had a love affair with shoes, then Irregular Choice may just be your next lover.
They continually create the most amazing choice. They are the epitome of quirky, the end all be all of awesome and take sass to a whole new level. For example, the pair of burgundy heels I got here over the holidays. They have a camel toe. Yes, a camel toe. On the front of the shoe! Who else would think to do that?
Then there are the boots. The boots that are far too high for me to actually walk around in without risk of looking like a flailing gazelle. They are a delicious dark, chocolate brown and even though they will never leave my apartment or bed, wow, they render me speechless with admiration.
As for this store, the employees are perfect. They too are quirky, cool and friendly and sassy. The gal that helped me was adorable and looking around the store, she was in fine salesgirl company!
I seriously can’t rave about Irregular Choice enough and if you are a shoe girl or guy, definitely give them a go. You will score shoes that people will stop you on the street to ask about. Trust.

Aside from the name, there’s nothing irregular about these fashion forward shoes. Whenever I want to step away from the norm, I come to Irregular Choice. This small ultra-​cute boutique is home to some of London’s most fun and colorful shoes.
They have everything from bejeweled flats to odd shaped high heals! Here no two shoes are alike in color and shape. I love the fun clothing they sell in store, they have jumpers with patterns reminiscent of an old video game and other bright metallic garments.

Hmmm… ok, the shop is funky cute and I know the point is to be weird and different and I appreciate the creativity (really I do), but come on — a lot of these shoes are just plain ugly.
And while I have seen one or two styles that are acceptably fashion-​forward, I cannot bring myself to give 3 stars to a place that still does the split-​toe shoe (*shiver*).

When trawling through central London in a daze, the only thing that will grasp my attention is the sight of a colourful shoe shop. Irregular choice was indeed one of these shops that successfully go my mind ticking. Calculating to be exact — as to whether I could indulge in some gorgeous new shoes.
I have only seen this brand on-​line so was thrilled to see that I could actually see the shoes ‘in the flesh’ so to speak. The shoes, as the name suggest are very irregular — lots of weird and wonderful shaped heels, designs, colours and embellishments. All utterly fabulous.
I was also excited to see that the stock some clothing which comprises of some gorgeous frocks that are just beautiful.
I haven’t bought any shoes yet as I will need to work up the courage to wear them out and about as they are pretty ‘out there’. Lovely though, and it is great fun just looking around. I’m sure I will have become a little braver by the New Year so will definitely be heading back.

The shoes in this shops are seriously irregular, as the name may suggest. I had always seen Irregular choice shoes about, mainly in bigger shops such as Schuh, but even more so in TK Maxx, where the wierdest of the wierd styles are normally sold off. So to come accross the actual shop was a treat and I had to have a little snoop.
The problem with these shoes is that they are just a bit too odd for my liking, great to look at, but not to wear. I would say that each pair is like a little work of art, and the ones that I do like I would be too scared to damage. Some of them are just a bit ugly, like the ones that have a seperate big toe section.
The prices are okay, same as any sort of designer shoe. maybe one day I will find my perfect pair of Irregular shoes!

I stumbled upon this place whilst taking a little meander through Carnaby Street yesterday, being a huge, huge shoe fan, I couldn’t resist the temptation to browse (dangerous as pay day isn’t till the end of the month!).
I had never heard of Irregular Choice before but I absolutely loved the outlandish designs of the shoes and the quirky edge they all seemed to have. Given, some of the shoes I found to be a little unwearable, still, if you are wanting a little bit of originality from your footwear, I’d really recommend this place.
The prices seemed reasonable, around £50−80 for a standard pair of shoes, the same as any big store like Topshop etc.
If you are around Carnaby Street, please visit this shop, it’s such a great little shoe place, I can’t wait to go back after pay day has arrived!