Replay Factory Outlet

Curious to find a factory outlet store for this upmarket Italian brand in glitzy Chelsea! Laid-​out on two levels: upstairs you’ll find groovy kidswear (from 6 months to around 14 years old) for ‘mini-​me’ boys and girls. The T-​shirts are particularly adorable (and accessibly priced). Menswear is also found up here with a vast array of casual-​chic shirts, jackets and jeans.
Older girls need to step downstairs to locate cute skirts, decorated (beaded, embroidered and prettily-​patched) Tees, alongside feminine shirts, with Replay’s array of denims: in an appealing choice of washes and cuts.
Prices are reduced by half and usually a season or so behind; when I was there, the floor was strewn with unopened boxes of ‘new’ merchandise, so it’s probably worth a regular visit, or a call beforehand, to gauge what’s in store. Staff were friendly and helpful.