There is always a lovely collection in-store. Incredibly fashion forward and the women working there are always on hand with an honest review or suggestion to work your new piece. I’ve only been in a handful of times(the rest I just lurk at the window until pay day!), but the racks seem to hold very Primrose friendly outfits — comfortable, relaxed day wear that can quickly be tizzed up for a night on the tiles. Accessories collection is a real treat. Local designers and quirky pieces(currently stocking some stunning leather cuffs/bracelets that are made by Swedish indigenous folk). I’d highly recommend for a leisurely shopping trip where you can chat to the owner and have her recommend items. I’ve had two major wins in there — both Ash shoes — boots for £30, and pumps for £60, both RRP well over £200! Love.