Yog

It was okay. Music was too loud inside. They didn’t help me choose the right flavors so I combined the wrong things but I got so bored with frozen yoghurt in general

Fresh ingredients and yogurt flavour.
I do wish there were some more options for chocolate toppings.

I’m so happy to have found a froyo place in the area! I’m a major froyo fan and before coming here, I was pretty concerned at how I was going to get my froyo fix in London… but thankfully I found Yog! I came by on a Wednesday evening and it wasn’t crowded at all — maybe one or two couples in the shop? Anyway, I’d never been here before so I sampled the natural, which I absolutely LOVED — so much that I didn’t want to sample anything else. It tasted a lot like greek yogurt (which isn’t common among the US froyo places at all but is definitely something I prefer).
For my official order, I went for the natural flavor with blueberry toppings. Now, when I was ordering there weren’t that many blueberries left in the bin and I thought that if I asked for them they would refill it? But they didn’t, so I felt a bit disappointed especially since they only filled half my cup with blueberries… and the blueberries were the «leftover» ones too — small, sometimes mushy — if you know what I mean. Normally this wouldn’t have bothered me so much, but if I’m paying 60 pence for a topping I’d definitely want my full share.
Taste-​wise, I loved it. The portion size of the yogurt (not the blueberries) was good too. I’ll definitely be back for more! Hopefully they’ll have a full bin of blueberries next time…

Delicious Froyo with yammi toppings. I really enjoyed it! would have been there once a day if i knew it sooner

My favourite is the passionfruit and natural. Topped with fruit and sprinkles it’s perfect. Not too overfilling and not too pricey. Perfect for all weather seasons.

I love frozen yogurts, it’s my favourite desert and I rarely am disapointed. This place isn’t too expensive and has a large choice of toppings even though I usually only take fruits. There were four flavours to choose from, I tasted nature and coconut and have to say they’re reeeaallly goooooood, next time I go there I’ll try pomegranate and have some yogurt covered bananas which looked very yummy. If you like fro-​yo don’t miss this place.

Maybe it’s because I’ve been craving fro-​yo, or maybe it’s because of the cute décor, but this is definitely one of my favorite fro-​yo places that I’ve visited in the last few months! We went last night and they had 4 flavours available, coconut, pomegranate, natural and passion fruit.
I sampled passion fruit, pomegranate and natural, which were all very refreshing. However, I liked how pomegranate was a little bit creamier, reminding me of fro-​yo from back home in California. You can mix flavors and they have a lot of toppings that you can choose from. If you check in on Unilocal you get a free topping! They also have a student deal where you can get 10% off.
Really like this place, and the fruit toppings are really fresh and sweet. It’s in a nice area with a lot of cute tapa bars and pubs!

*check in via Unilocal,and you get a free topping*
I haven’t tried out too many frozen yogurt shops, but I’m pretty easy when it comes to frozen yogurt & toppings. Some have commented that they could use more decadent toppings, though I usually just like frozen yogurt + fruit together.
They had some good flavors for the yogurt, I don’t know what was wrong with me but I ended up ordering the POM flavored when I meant to get the Coconut one :/​It was still good but I love me a good coconut yogurt.
Anyhow, its a great healthy and refreshing way to cool down. If you are looking for a drink afterwards, the Charlotte Hotel down the street has an amazing patio for drinks, or around the corner to Duke of York where a jug of Pimms is £16 :)

My story begins on a cold night (last night). I really wanted to try yog. My desire was strong and I went and got a coconut yog with strawberries. And it was delicious. My friends thought I was crazy with my frozen dessert, walking down cold cold goodge street at 9pm in October but I had no regrets.
Until I reached goodge street tube… standing in the well lit lift I suddenly realised that buried in with my strawberries, looking at first like a bit of leaf. was a juicy little insect! Argh! Argh!
I was too squeamish to eat the other half of my delicious yog. I’m still both sad and also freaked out. I really tried to get past my repulsion but I have a problem with bugs and I couldn’t.
Also, my husband kept saying it was only half a bug and that I probably ate the wings. Argh!
I’ve still given 3 stars because I really enjoyed my first half of my yog… And maybe that bug flew in as I walked down the street. But I do strongly suspect it of having been in the strawberries for a while though. And these things happen and I was unlucky.

Decent, but not great.
I’ve tried the chocolate, pomegranate, and natural flavours. The chocolate is a very dark, bitter chocolate. As a friend said, «Cadbury’s Milk, this isn’t.»
The pomegranate was good, very smooth, but I ended up going with the natural because I like its tartness. While the natural has a good flavour, it tastes a bit icy (this is my second time here, and I remember thinking the same thing last time).
They also tend to skimp on the toppings, so you don’t get as much as you might expect for the price.
A quick tip: They have a 10% discount for students, but the sign is hard to see.

So Yog means Yogurt (or Yoghurt if you’re British), and that’s exactly what you get here: Frozen Yogurt. As frozen yogurt goes, it’s decent. They usually have a pomegranate flavor which they seem to go on about (although I preferred the mango). The chocolate flavor was super dark and bitter, but the other half seemed to like it.
They also give you a free topping. Unfortunately the topping choices were a bit uninspiring (read that as mostly on the healthy side) which has you’re already being good by getting frozen yogurt instead of ice cream or gelato (as it’s just not going to compare), maybe a few more awesome decadent toppings might be called for.
It’s an okay place. Nothing amazing, but a pretty good dessert after stuffing yourself down the street at Bubbledogs.

Old fruit. Not the cleanest of spaces. Forgettable froyo.

You can’t go to far wrong with frozen yoghurt, can you? And generally the more ‘natural’ it tastes, the better. Yog’s product tastes pretty clean and unadulterated which is good news, and the prices are also better than some. There’s a nice selection of toppings, too.
In terms of taste/​texture, the froyo tastes maybe a bit thinner and less creamy than some a little more like sorbet than what I’ve come to expect, but it’s nice and refreshing on a warm day.

Just tried the Passion Fruit flavour one with some lovely raspberrie and it was delish, i cant believe that it is not more calories and stuff In these things. It was tangtastic as some would say and i loved it. Normally i would have a Pom flavourd one with blueberries and chocos but now the competition is hard. Will be harder to choose now, oh well many days In the week so bring them on :)) Well worth passing by often.

I don’t like ice-​cream, but I do like frozen yogurt. Only ever plain flavour, with something sweet on, not fruit.
To be fair, the actual frozen yogurt was really, really good. But the selection of toppings was tiny, and my white chocolate chips were that kind of chalky, cheap chocolate, which I hate, and I do just kind of think the whole thing is a bit expensive.
Also why can’t England get self-​serve, pay by weight places like the US? They are amazing! And the yogurt and toppings are far better.

Great frogurts! Nicely priced and generous toppings. Snob the other frozen yogurt places and head to Yog.

Mmmmmm! I am not a huge frozen yogurt fan but Yog’s pomegranate yogurt is incredibly tasty. A super sized pot complete with a portion of chocolate drops and blackberries was enough of a dessert for two people. Yeah they skimped a bit on the blackberries, as five seemed to be what they call a portion, but at the time I was happy because they loaded me up with choc drops.
You are going to pay anywhere between £3-£4.30 for your dessert depending on how many toppings you have which seems the going rate. Having now tried Yog, Frae and Snog, i’d say purely on the basis of their pom yogurt, Yog is my favourite.

I finally got around to going back to Yog. It’s not often I find myself in Fitzrovia, you see. I was pleased to see that the chocolate flavour was no more (refer to my previous review), replaced as it was by a Pom flavour (thanks to Pom of pomegranate-​juice-​drink fame).
The Pom flavour was subtle. So, this time, there was a Yog party in my mouth and just yogurt and pomegranate were invited (strawberry and almond were also there, but they got kicked out early).
I chatted with the guy behind the counter, asking about the rotating flavours, and he told me about the cinnamon one (which I’m sad I missed) and that Yog gets at least 200 emails a day from customers asking them to bring back the chocolate flavour (wtf, who ARE these people?!). Regardless, I like how there’s always a rotating flavour on offer at Yog. That’s something they’ve got on their competitors, for sure.
But, well, the cup size is sort of small for the price. I might even be able to overlook the cost, but the small cup means that the toppings are crammed in on top of the yogurt (which fills the entire cup) so that one only has the option of eating all the topping off first, left as (s)he is with no room in the cup to mix topping and yogurt together into any semblance of a heterogeneous substance for optimal yogurt/​topping-​ingesting pleasure. Hence, strawberry and almond had to leave the party in my mouth a bit too early for my liking. I would have liked to have had them around for a little while longer.
This dilemma is easily solved by simply serving the yogurt in a bigger cup.
Just sayin’, Yog. Just sayin’.
Anyway.
4 stars!

I missed the «I love Yog» free sample day as I was still on holiday but today, I took the opportunity to wander up Charlotte St to see if I could finally find my defining London fro-​yo moment
Well, I might just have. Yog is actually the second shop in the chain, the other being in Brent Cross shopping centre. Unfortunately, it isn’t self serve but this particular fro-​yo concept hasn’t reached London yet.
After a taster of the 2 flavours on offer, I chose original over chocolate and loaded up with mango, strawberry and mini oreos. All for a much more reasonable £3.70.
A big smile followed. Best in London so far

Yummy, yummy for my tummy! This place is cool and actually a solid 4 stars. I love tart fro-​yo and I’m actually disappointed if it is a little bit too much like ice-​cream. This place has it right along with the selection of toppings, although my blueberries were a little bit squished, I’ll forgive them though as it tasted guuud.
I still think it’s a bit of a silly time to open a fro-​yo shop though, right before we start to get even colder wetter weather. But anyway they have a lovely inside area that you can sit in although they all seem to be benches and that makes it quite difficult if you are in a large group.