Ninos Felices

Truly a hidden gem on Haji Lane. They’re on the second floor of a shophouse, and you don’t get to their actual store without going through their dressing rooms first (it’s a really strange layout!)
Their retail space is quite lovely. It’s naturally lit, and I appreciated their well-​maintained, dark wooden floors. Most of the merchandise is for men though there are 2 racks with a few dresses and tops for ladies. Pieces were pretty affordable, I’d say in the $ 80 – 150 range.
Their men’s styles, doe– I would classify them as preppy with dashes of flamboyant. My husband was all about their shorts, and as he tried them on I admired their table full of cute bowties. Their button down shirts are a lot of fun, but might only appeal to someone who’s more extroverted with their style!
Definitely a spot to check out for those who are looking for style outside the Orchard Road department store.

Yes, Singapore sure knows how to do preppy! Look no further than Nino Felices in the heart of beautiful Haji Lane. If you are a guy who loves to wear shorts, a nice polo and loafers on weekends, then this is definitely your store.
This is Singapore’s form of preppy at its finest. In my opinion, Nino Felices has the one of the best collections of casual shorts and trousers on the island. The shorts are not just the regular straight shorts we all know and love (sorry pleated shorts are for losers.) Ninos’ shorts are beautiful designed, but most of all fit perfectly, especially those with a small Asian physique. I especially love the little design mark /​fold located at the bottom trim of the short. Ninos’ even sells some shorts where the front is totally different from the back (i.e plain in the front, and checkered in the back). At first, I was a bit hesitant to try these on given my conservative tastes, but once I tried them on, I was hooked. No longer are shorts just a staple clothing item, but a clothing item you can now base your outfit around. Ninos’ shorts are priced on the high-​end at $ 69, but a whole lot cheaper and of better quality than what you would find at Ralph Lauren or Jack Wills, etc. Seriously, do you really need brand name shorts?!
Ninos has a nice collection of loafers by Mango Mojito Loafers at $ 200/​pair as well the usual collection of polos and long sleeve shirts. I personally go for branded tops like Abercrombie, Vineyard Vines, Ralph Lauren, not because I don’t like the collection of tops at Ninos, I’m just a huge fan of American preppy. I’m an Asian guy who grew up in preppy Connecticut USA, so yes, I like to wear clothes that make me feel like im at home.
A word of WARNING to would be shoppers: the sales associate is kinda cute, so if she says «that looks good on you» resist the temptation or you may find yourself buying a ton of clothes: D
Last but not least, this is a true Singapore establishment. As such, the designs and fit are geared for the Asian physique. I’m a size 30 waist, if that’s any indication.
A true Singapore fashion gem. A must try for any Singapore preppy fan!

I love, love, love, love, love this place! I used to prefer the older store layout — it was a bit quirkier — but it’s now a little less crowded looking, which is not a bad thing — but regardless, the clothes are pretty cool. There is a lot of vintage stuff on display (props, etc., not for sale) that are nice to look it. I’m really for supporting vintage (be it secondhand or new) fashion. This store showcases brand new vintage material — and their bags are very sleek, shoes are yummy, and my ultimate fave are their shorts! They have this amazing design, that has a flip thing at the side of the shorts, where it’s checkered inside. Love it. Their tops are sweaters are also very fab. They don’t look tacky, they are stylish, well-​proportioned, and very yummy looking.
I’m also all about supporting local designers and local fashion stores, so I feel happy coming here to buy stuff — it’s better than buying all the commercial crap in the City.
What I Love: Apart from their shorts, it’s their good eye at showcasing what’s in for young men. The fashion is modern, but could work in different contexts. They are also not that pricey. Pretty much the same prices of big brands such as Zara & Topman, etc.
What I Don’t Love: Well, the men’s section is divided into 2 parts. One in one building, and another showcase in the store opposite. It can be a bit confusing, but yeah. Apart from that, there’s nothing to not like about this place.