Mall of Scandinavia

The first time here an I’m really impressed. It has everything needed in a shopping centre or mall. Cinema, tons of shops, supermarket, Disney store!
The décor of the mall is beautiful with stunning seating designs and light fixtures.
Most shops visited were quite big so it took a long time to get around which is what u want from the largest mall right?
I left exhausted!
The coolest parts were the Lego floor, which is a semi permanent fixture because of the Lego store but it was all kinds of cool! And the large play area beside the toilets for Kids. This mall made me want to be a child again!
I stopped for lunch is the Indian restaurant which was delicious but that’s for a separate review :)

The best mall in Stockholm with a great selection of high street and high end stores! As expected, it’s crowded, so Monday evenings are perfect for a less stressful environment.

Let’s preface this by saying: it’s a mall. It might be a modern, high-​end looking mall, but it’s still a mall. Tons of people are here all the time, and the mall is unfortunately quite confusingly built and navigating through it is definitely not a fun experience. The property is owned by Unibail-​Rodamco so there are a lot of similarities to Täby Centrum for instance.
I can’t get super excited about a mall in general, but this place has pretty much every store imaginable in Sweden (sans an Apple store — which to me is an odd decision, but whatever). If you come here during the weekend, expect hell and tons of people. I mostly only come here to go to the movies.

Supposedly this is the largest mall in Scandinavia, so it is properly called «THE MALL OF SCANDINAVIA!» Lol. I always hear the name in a movie trailer voice in my head. This mall is located out in Solna near the Friends arena. It takes about seven minutes via the commuter rail to get here (and a short hike up some stairs.) You can’t get here with the Tunnelbana (subway,) only the with the Pendeltåg (commuter rail.) So, make sure your taking the right one if your new to the Stockholm area!
There are a lot of stores here… I would go to the website (
) to see all that they have to offer. So far, Taby and the MoS are my favorite malls in the Stockholm area. If you can’t find what you need at either of these malls… your not looking hard enough! Although, I do have to say that with all the hype around this specific mall, I was really hoping for a lot more new places to gawk at! The result of both the architecture and the offerings was really just «alright» or a «little above average» for me. There are a few new places to Sweden here, just not as many as I would’ve really hoped for. A lot of what is in here can be found in the city center already. A few examples of new places would be the IMAX movie theater, the Disney Store, the Lego Store, Pull & Bear, Holland & Barrett and Egon.
One huge detractor to this mall would be the food. Thumbs down! Bar Burger Café? Really? That place has a terrible rating (helped my past bad review). Another Indian Garden as a fast food concept? Mehhhh. Where’s the excitement here? I was seriously left wanting. I want to see restaurant concepts that make me want to make the trek all the way out here!
I think I actually prefer the Taby mall a little more at this point in time, just because of the new rush of customers in the Mall of Scandinavia every day. It’s always crazy busy!!! There’s even usually a huge after work/​weekend queue for the parking garages. The parking garage’s lights also need fixing. The green lights (that supposedly indicate a free space) rarely function properly. This place has been open for a few months and it’s still pretty nuts. They seem to be working out a few of the kinks still. I do hope it settles down a bit. I really hate huge crowds of people. A LOT! Lol.
A good positive about this place is that people out in Solna are totally excited by this new resource. It is extremely expensive to find a place to live at in the city of Stockholm and the outer suburbs are usually pretty boring. Some Swedes even call a lot of the suburbs «sleeping cities,» because they were originally intended to only have you sleep there and then take the train into the city for everything else you need. Sounds depressing, right? Well, This is definitely a good start towards people living a happier lifestyle out in the suburbs of Stockholm! Progress! =)
If you haven’t been here yet, I would recommend scheduling an evening movie at the IMAX in 3D and wandering around the shops for a few hours before your show starts! ;)

tl;dr — Extremely mediocre and hugely disappointing mall lacking ambition.
This flagship mall of Stockholm is a tremendous let down. Let’s start with the venue. From day 1 it feels small and inefficiently planned. It sports a common mall layout with corridors and stores on each side spanning two floors in a triangular shape. What I really miss, and I cannot understand why an architect would design a new mall without it, is open spaces and transparent ceilings that lets daylight in. Those two factors would complement each other and create a really nice atmosphere. Well used concept seen in both Täby Centrum (the old part) and newer Heron City — as well as countless malls around the world. So in sum — the venue is rather boring and feels a bit small from day 1.
The store selection is great — if you’re into the common store selection in Swedish malls. This is the other big problem — the mall completely lacks a feeling of originality/​bringing something new to the table. Sure, there’s a few stores that don’t exist anywhere else in Sweden but they’re mostly irrelevant. To me personally (sneakerhead) only JD Sports was nice to see but a Disney store doesn’t really carry much relevance for anyone I think more than being fun one time. Why not seize the opportunity and open many more new international chains of stores typically unavailable in Swedish malls (Uniqlo, Cole Haan, Sunglass Hut etc) or invite more non franchise stores. This is such a big problem that it’s pointless going here because the selection is the same as everywhere else.
In sum, as for all malls it’s convenient to have everything at one place. But I got that at Täby Centrum too and it’s better. Mall construction conglomerate Unibail-​Rodamco owns both malls so they’ll get my money anyway. I guess that leads to the main point being that the mediocrity and lack of ambition is a product of too little competition. I don’t know if that’s because Sweden is too small or because of something else but it’d definitely be interesting to see what a competitor could do.

What can I say, behöver Stockholm, Sverige, världen mer omedveten masskonsumtion? Konsumerism är bara sååå 1900-​tal, hög tid att tänka smart och miljömedvetet. Och det gör man definitivt inte genom att shoppa i gräsliga shoppingcentrum som erbjuder samma trista enhanda utbud från de flesta stora kedjor och lite nya.
Vi som hellre handlar i oberoende, små butiker och ser långsiktigt på vårt shoppande och har kvalitet inte kvantitet som ledstjärna, ja vi har så klart inget att hämta på Mall of Scandinavia. Möjligen Naturkompaniet undantaget.
Arkitektoniskt påminner det mycket om Täby centrum, dock mörkare och lägre i tak. Förvånad över hur mycket tekniska detaljer som inte fungerar, informationstavlor ur funktion, dåligt skyltat. I parkeringsgaraget fungerar inte de gröna lamporna som indikerar att det finns lediga parkeringsrutor, de lyser glatt grönt även när bilar är parkerade på dem.
Sammanfattningsvis: so not my cup of shopping tea.

MoS is great, they have a lot of stores under one single roof so I am wondering if I will ever need to travel to the city ever again. They also have unique stores in the mall such as LEGO and disney which is amazing for familys or nerds like me. Another great thing with MoS is the fact that they do not have a food court. The restaurants they have are spread out on one part of the mall but are not necessarily right next to each other which seems nicer. MoS also have Swedens first IMAX movie theater which is sick in both screen quality and sound. It is a must go to for all movie lovers.
All in all the mall has it all no matter if you are young or old, this mall has it all.
Tips: Free parking for 2 hours, 3 hours if you are watching a movie at SF (then you need to show your ticket as well to get the extra hour).

Mall Of America (MOA) has arrived in Scandinavia.
All your major brands are here in Solna. Nike, Foot Locker, Super Dry, H&M, Starbucks and many, many more.
Wide walkways. Clean toilets. Ample lighting.
Given the massive selection for shopping, I am surprised that there aren’t more people?
I really wonder how long they will be able to keep their momentum?
Rather boring commercial consumerism.