Picard

I recently found this little store that only carries frozen food! Yep, you heard me… only frozen food! It’s a little bit of a strange concept, but I like it! I’m always looking for nice, new or interesting grocery products and this place definitely has a few things that I was missing here in Sweden. The brand Picard is from France and (I think) has only been in Stockholm for a couple of years. A lot of what they carry is French style items (ex– crepes, galettes, etc.), but they do have a surprising amount of American style items (ex– chili, sweet potato fries, bagels, etc.) Why haven’t I wandered in here sooner?! Though, it’s understandable since It doesn’t really look like much from the outside. The whole store only consists of top-​loading freezers! LOL.
Frozen food is frozen food – that said, your not going to have the freshest or most foodgasmic experience with anything in this store because of the nature of the product. However, I do think that some of the things here are made with quality and are incredibly convenient. The frozen sweet potato fries were my best discovery here so far! Though, I have yet to try the flavor out. Thats on the menu for dinner soon! It’s a serious pain in the butt to make homemade SP french fries!!!
Some of the other items I found here were really great too! I wouldn’t even really be embarrassed to serve some of what I saw to guests – the hors d’oeuvres and canapés looked lovely! The deserts also looked yummy! I have yet to try them, but i’m definitely coming back here so no worries there. Their frozen bagels are good. They have frozen fajitas we just made that also weren’t too bad! I liked their crepes and galettes a lot too – they carried both pre-​made filled ones and pre-​made empty ones (so you can easily fill your own).
If your looking for a balance of convenience, economy and quality I think this a good place for you! The meat, veggies, seafood and prepared items are much more attractive than what you see in the regular grocery store freezer but are pretty compatible in price. If your looking for something specifically frozen, I would pick this place a hundred times over any other option here in Stockholm… hands down! Thanks France. Thumbs up!

A moderately priced French purveyor of high quality frozen foods of all descriptions at moderate prices, especially for the excellent quality. Several in Stockholm.
To wit: A frozen pre-​baked apricot tart that requires 15 minutes of warming in the oven. First, it is topped with apricot halves that are actually ripe with just a bit of tartness and intensely flavored. They are neither over-​baked nor too sweet. Just right.
The crust is not the classical pâté brisee or pâté sucre, as it seems to have baking powder in it, giving it a slight rise and more crumb than the classical version. However, this does not detract much from it. The first bite reveals a rich, buttery flavor, which carries through to the aftertaste.
This is a very high quality frozen desert which I would serve without reservation friends or guests.

Strange store, but so many seafood options! Great prices on calamari! Excited to come back!