Peter Alexander

It’s hard not to like a store that smells like cake and jelly beans. I mean I don’t know for sure that they have a specific cake and jelly bean scent that they spray everywhere, but every time I come here I am intoxicated by the smell and get lured to touch dressing gowns and pull pjs down to hold them up against myself. That sweet, sugary, scent is a drug that convinces me that I need another pair of lounge pants (preferably with a Dachshund print) and an eye mask with owls on it.
Everything here is a little on the spendy side but the quality is good and the free gift wrapping makes gift giving a breeze.

Whats not to love about bright cheerful PJ’s? Nothing that’s what! Okay so they might be a little disney, or cute for some but I love them! The quality is great, but you would expect that as the merchandise is not cheap. PA stock everything you could ever need to sleep in, PJ’s, shorts, shirts, dresses, pants, socks — everything! Staff are friendly and helpful, without being pushy, they have always been helpful in assisting me in birthday present buying :-)

my australian cousins scoffed at vicky secret and introduced me to PA a few years ago~
although their collections are a hit or miss for me… there’s no denying that they have a special something going on~ plus i’m a sucker for their packaging as well… like a matching bag for your pj set!
and since they’re n/​a in the states, i was greeted w/​a squeal of excitement when i gave it away as a present^^

So Peter Alexander is the número uno sleepwear designer in the world — and he just so happens to be Australian!
The Melbourne Central store is currently vibing with the new Spring collection of girlie and feminine ware — some nighties are so glamorous you’d be safe to wear them out for the evening!
The staff are great, and I always get a good feeling inside. Shopping at Peter Alexander is always guaranteed to be great girlie fun!

If its marketing materials are correct and Peter Alexander is Australia’s favourite pyjama retailer, then I think it’s safe to assume that there are an awful lot of Aussie women going to bed dressed as Disney characters.
A pyjama specialist also selling sleepwear such as nighties and sleep accessories like slippers, dressing gowns, eyemasks etc, entering Peter Alexander’s Melbourne Central store is like walking into the boudoir of a five meets 30 year old woman who has won lotto and decided to spend her winnings on chandeliers, heavy be-​tasseled drapes and a hell of a lot of Disney ephemera.
Infantilisation of grown Aussie women aside, Peter Alexander’s staff are effusively friendly, and — gentle ribbing aside — there are some lovely pyjama sets to be found such as Alexander’s gloriously luxurious Silk French Garden PJ Set.
Sure, some of Alexander’s silk PJs might set you back about a hundred and fifty bucks but if I win lotto I’ll walk straight past the store’s aptly named ‘Lady Tramp Mini Short Set’ (altogether now: WTF?!) and grab me some silk floral jim jams.