Sway

What a bummer! Didn’t realize Sway was closed. Just went by the Alameda store for some shopping and it’s no longer there! Heard the whole chain went out of business. what the heck???

Love this store. But same for the Berkeley location. They have CLOSED as of about last week. A lot of great girls worked here. They were always somewhat pricey? But had great sales. Sad to see this location go!
However, Oakland and a San Francisco location is still open. :)

I love the convenience of online shopping, but sometimes you just gotta drive over, walk into the store and get a feel for the product in your hands.
Super cute outfits and accessories galore displayed on the window and the store is organized well. Looking for that bright salmon romper? they have that. How about a blush colored messenger bag? practical cognac leather boots? breezy, colorful scarves to complete your summer outfit? It’s a sensory overload for this shopper who doesn’t go to brick and mortar stores often.
The style is young and fresh, definitely on the trendy side. Prices are affordable (flowy tops $ 35, knee length dress $ 42) I found a cute white summer dress with cutouts at the side and a darling waistband embroidery. Loved the helpful associates who took the time to help me and my fave preggers. I’ll definitely be back soon!

Sway is a cute boutique. The clothes aren’t the highest of quality so the prices can seem a little high at times. They have the standard sizes S M L. I’m petite (5’0″) and it’s hard to find tops that fit me. Usually the smalls are too big and I would say they are closer to being a medium or sometimes a large!
The staff is very friendly and super helpful when I’ve come in looking for something specific.

cute stuff ! good price, reasonable ! Friendly & helpful staff, don’t feel like they were just selling instead they are very interactive. Let you try everything & see & touch everything, you can find really really cute merchandises here. & unique .
Like other boutiques they might not have a 30 days return policy, but this shop have. & they let you know that jewelries are FINAL SALE ;))

I just stumbled upon this place while walking around Alameda. It just fits into the Alameda environment so well. Everything in the store is so cute, the workers are so cheerful and helpful, and it is not very expensive. I was iffy about walking in because it looked like it would be overpriced, but I walked in and looked around because so many people were in there. Can’t judge a book by its cover, right? I want to buy everything in this store !

Oh, Sway… what would I do without you? I find every excuse to come in and browse this sweet little shop. I justify each visit and purchase, especially their sale items. The girls are sweet, cute and trendy, and they aren’t pushy. Sometimes I try to resist coming in by doing something silly like walking on the other side of the street. This always fails. I’m not mad though!

Very cute store selling the trends.
Like a little more upscale version of Forever 21, if nothing else, at least this store is more easily digested. Nicely organized, this store allows for the browsing you want at prices you can afford. Very good place to get ideas for outfits, DIYs, etc.
Check out the back sale section, it is a very good place to find clothes for your inner hipster.

Cute little boutique on park street with friendly girls that work there. I liked a few things I saw and the prices aren’t bad. They are pretty average from what I’m used to. I found two clearance sandals that were super cute and that I’ve been looking for, for a while now and they were only $ 10 each! I had to get them both! Whenever I’m in the area I’d definitely swing by.

I swoon over Sway. Yes I do.
Whenever I’m strolling around Park Street, I will ALWAYS go to Sway. Sway is where you get the cute boutique WITHOUT the high end prices that will cost you an arm or a leg.
Plenty of cute items and super friendly staff! I always get greeted, I never get followed around, and they are always willing to help me find a size or answer a question.
If you’re in the area, make sure to drop by!

What a CUTE store! I never really realized this store was here until yesterday. The last thing I would’ve expected to be here on Park Street would be an awesome boutique with not so bad prices. Most small cities with a main street of businesses have some clothes stores and it’s usually old lady stuff (no offense to you old ladies).
It’s not a big store but it is FILLED with awesome stuff. Everything in here is right up my alley and they even play good hip hop music here (at least when I was here). Plus the girls were really nice. I’m pretty picky finding clothes and I don’t do much shopping especially if my boyfriend is with me because I feel bad when he just sits waiting for me. Majority of the time I leave empty handed, let alone not picking up anything to even try on. Within the first 5 – 10 minutes there i had five items in my hand. I can’t wait to do more shopping here. Anytime I’m on Park Street is gon be trouble… :x

I absolutely love Sway!
Their clothes are super cute! You’re less likely to run into a girl wearing the same thing, or similar, if you shop at Sway. They have so many unique items you can mix and match to create a custom look.
Their customer service so far has been very good. Keep up the good work of giving your customers the attention and special care they deserve, and ratings will continue to soar!
Super sad that the Concord location closed; but that’s ok, because I’m in Alameda all the time anyway :)
Sign up for their email list to keep up with their latest deals… Can’t wait for the sales!

For a while I had abstained from coming into Sway because every time I went I was finding less and less that I was interested in buying and more and more ugly on the racks and in the jewelry cases. In the past few months I’ve been coming into Sway more because I’ve been liking what I’m seeing.
I made a trip here last week on a shopping excursion down Park Street and found these adorable pointed toe flats with ankle straps by Bamboo, available in 3 colors. I saw the tan ones and kind of had blinders on for the rest of the time I was in the store, choosing to go with one pair and a really awesome pair of triangle dangle earrings for only $ 10.
Yesterday I was on Park Street again and remembered the other two pairs of the flats, so I picked up both the black and the teal, a steal at only $ 18 a pair (thanks to the bf for being nice enough to buy me one of the pairs!). Apparently I hit on a hot trend — the friendly cashier told me people have been picking them up in pairs.
If Sway keeps this up, I just might become a regular again.

My rating is for the entire Sway company after I was terribly disappointed regarding the poor level of service that I received regarding a dress that I intended to purchase.
I initially saw the black cocktail dress at the location on Lakeshore in Oakland but the size I needed was not available. The sales person was helpful enough to call the location in Alameda to see if the dress was available in my size. It was and was put on hold.
I arrived at Alameda the following day to try it on. It was a perfect fit but the price was three (3) times the amount of the same exact dress I saw at Lakeshore. I mentioned the price difference but was told that different stores have different prices. I was like «whoa» I was never told that the price could be different and I would not have traveled the distance to purchase the dress for a significantly higher price. I was told by Heather that nothing could be done.
I thought there has to be someone willing to demonstrate a little customer appreciation by allowing me to purchase the dress at the price that I initially saw. So, I contacted the main office in So. California. The gentleman that answered the phone, Max, appeared to be interested in resolving the issue to my satisfaction. However, I was telephoned back and told, again, that nothing could be done to accommodate me on the price.
I WILL DO MY ABSOLUTE BEST TO AVOID ALL SWAY LOCATIONS!

Popped in here today and like most visits tried not to be an impulse buyer. They have really cute stuff. This store reminds me of a hybrid CrossRoadsTradingCO. and Forever21. Saying that i should mention, reminds me of those stores LESS the mess.
This place is so neat and organized, the girls are always hustling to make sure it has great presentation. Only downside to that is if the size you need in that ‘must have it’ awesome sweater, is not on the rack and not in the back the you won’t find it rolled up and shoved in the pants rack when another lazy guest had a change of heart. (it’s like winning the sweater lottery!!) …
Don’t loose hope, these girls are more than happy to call another store for you to see if they have your size, JACKPOT!
Everyone here is SO friendly, customer service that is just above and beyond always quick to greet and thank you for stopping by. Sometimes I even try to sneak out because I feel bad I didn’t find anything after they were so nice and helpful.

My teen daughter absolutely loves going to Sway for school clothes. The prices are great and the styles are uniquely pretty. She has purchased pants, dresses, shirts, tights, camisoles and leather boots. A gift card from Sway was among her favorite Christmas gifts. At a Size 0, it’s difficult to find things that fit properly. The range of sizes at Sway, and the friendly staff, make a trip to the East Bay worth it.

Tired of finding that one girl in the club with the same dress as you which you both bought at Forever 21? Yeah? Me too…
This is why I go to Sway. The clothes are super cute with that edgy flair. If I were to describe the clothing they carry, it’s definitely like a hybrid of Forever 21 and Urban Outfitters… except without the UO price. Sway has reasonably priced apparel and a lovely selection of sale items as well that are under $ 20. What I also love about Sway is that it’s a one stop shop. I can pick up a dress, some accessories, and a pair of shoes without having to go to multiple locations.
As cheesy as this sounds, you should «Sway on over there.»

My mom and I went the to see if there was anything I wanted so I could use her store credit, since she doesn’t like their clothing. When I chose something, they told me that my mom wasn’t in the system. She got really mad because they said there was nothing they could do. She lost $ 60.
Three months ago, when my mom returned clothes she bought, the woman had used her ID to enter her info in the computer. My mom waited til she said «ok» meaning she was done entering her into the system. The woman helping her told her that if she ever lost the receipt, her information would be in their system. Now my mom comes back 3 months later and they say she’s not? Not only that but then the African American manager or whatever called the police because my mom wouldn’t leave until she got her money back. Outrageous.
Even though I think it was very rude for my mom to insist that they checked their computers over and over again and to say «fuck you» when she dragged me out, it was THEIR fault. Whoever the woman was that helped my mom when she returned clothes is the one to blame.
NOTE: The other manager (has short hair with highlights) is nice, you should definitely go to her if you go to this store.

This is a such a cute boutique! I never noticed this store but happened to be dining across the street and decided to walk in here with the hubby. The entire store reminds you a little of Francesca’s collections with like pricing but minus all the jewelry. Everything is pretty much affordable and very trendy.
I ended up eyeing this kelly green skirt so I tried it on, among a few other items. I really liked it and for only $ 32 bucks, I had to have it.
I heard from the employee’s that there were a few other locations, including Noe Valley, so I’ll just have to go and check it out again!

Still loving this store.
Came in today since I was on Park and of course purchased a couple of items. It is hard to walk out empty handed.
The girls that were working today were very friendly and helpful.
The prices are still reasonable and they have a great selection. I like how they have pieces that aren’t found at other stores so it feels like you are wearing something unique and not mass produced.