Deluxe Foods of Aptos

Been going here for over 20 years. Generally good service and line, wait time management. I only get certain stuff here like beer, fresh bread occasional sandwich as they are hi priced.
One gripe is expired items. On a number of occasions I’ve found expired yogurt and not just by a few days. Recently found yogurt over 2 weeks expired and notified staff.

Hate to do this because I love Delux and their amazing deli but this poor report is for the so called Petes coffee inside. I bought a drink that didn’t taste right and they refused to give me a new drink, they claimed because they are not a licensed Petes they couldn’t. Terrible service!!! I will never get coffee at Delux again!

Over priced. Way over priced! I would normally be fine with this but that isn’t the only problem I have. The staff is unfriendly and inexperienced. I get smiles and better service from Safeway. Bought lamb from them the guy used old gloves to pick it up and got the packaging bloody. I have a lot of patience but I can’t deal with this place anymore. I really wanted to believe is a local business but really look elsewhere.

A very well stocked boutique/​gourmet grocery with a wide variety of offerings. The prices are a tad high, but this place isn’t Food 4 Less. When staying nearby on vacation, we opt for Safeway for the bulk of our groceries & go here for the hard to find items, or their deli offerings. Has a neighborhood supermarket feel to it you don’t get at the larger places.

This store is as good as it gets. They always have quality items on the shelf and the deli and meat are delish! The people who work there seem genuinely happy. Way to be Deluxe Foods of Aptos!!! You guys rock!!!

WOW! Have been coming here for years, as I live near by, but after tonights service I don’t know if I will ever be back. My mother cut her finger on a sharp edge within the store, and it accidentally left some blood on one of the items she was purchasing. A total accident, right? Upon ringing up our items, however, the cashier was extremely rude and completely shamed and embarrassed my mother. Instead of asking if she was okay (after an injury that occurred within his workplace!!!), the cashier proceeded to look disgusted and tell my mom «hey, thats super uncool of you». What a complete lack of customer service! We come into Deluxe over 5 times a week and to be treated this poorly is absolutely insulting.

A bit overpriced but I’m amazed at the produce available. It’s just gotten better and better. When I don’t want to do the traffic to 41^st, it’s nice to have this available. I am not bit on bakery but I can usually find something when I need to bring something to a friend. And they have kombucha… I love kombucha:)

Awesome bakery. Fulfilled my pregnancy cravings.
Tried their Apple Strudel a la mode (Apple strudel with pastry cream). Husband had some cookies and a chocolate cake thing.
All three wonderful! The strudel’s pastry was just wonderful!!!
We shall definitely be going back!

Good family run supermarket. It’s pretty big with all sorts of premium goodies with premium priced. Never anything to sample though. Nice meat market.

I want to shop more frequently at this local, community market. Yes, the prices are high, the food bar is often lackluster, and I constantly have an issue with freshness and old stock, but I’ve finally reached my limit.
I bought some frozen ravioli, and opened the package to find that they were freezer burned blocks of ice. Looked at the date and the sell by date was LAST YEAR. Went to their website to email them, nope, they have no email. So not only do they not check their stock for freshness, they apparently don’t want to be notified of it either.
This is definitely not the only item I’ve seen in the store that’s not fresh. Customers shouldn’t have to police the dates on the packages in a market at these prices. We’re paying a premium to shop here, at least have your items be fresh or not almost a year out of date. Shame on you, Deluxe.

not happy with my resent visit got steak and chicken aloha sausages. well the sausages smelled bad and tasted bad after I cooked them. and the steak I cooked the same day I bought it with in an hr I was throwing up. never getting meat there again. just rather drive into corralitos for better meat that I know isn’t bad

Our go to grocery store in town! Deli and cheese selections are superior to other stores (the British Bangers are AMAZING!) and the staff is friendly. Smaller store so you will not get the array of choices that might be in larger chains, but the quality of the products and the courtesy of the staff is worth it.

Deluxe Foods of Aptos, serving the adjacent suburban communities of Aptos. Upscale and slightly higher priced. VERY convenient location. Wonderfully stocked and diverse selection of food ½ mile from Rio Del Mar Beach and the Cement Ship. Awesome deli and bakery. Deli sandwiches are pricy at 9 $ for a fully loaded sandwich with pepperonchini and avocado. Sushi is surprisingly good. Cool Peet’s Coffee location. Good fish and fresh meats. Enjoy the mural of fireworks. (The owner of Deluxe Foods puts on the annual Monte Fireworks which moved from Seacliff to Capitola this year). I have been coming here my whole life and it’s always the same crew working. I feel at home here. Recently on a very busy lunch hour they messed up a couple of our sandwiches but the manager – I forget his name I’m sorry – promptly recognized us and told us to come back with our receipt for new sandwiches sometime soon. Can’t complain with a free ham and cheese! Deluxe has my business and my heart.

LOVE their salad bar and soup selection but i think the workers need a little more info on friendly customer service. rude rude rude!

This place can get away with exorbitant prices because it’s in a beach town. But the people who work here are dicks — they always have been.

Still thoroughly enjoy this place but both times we visited there’s that one item on the salad/​olive bar that is rancid! Wish they would have some one check by way of taste once a week or so.
Huge variety — friendly staff.

I love this store!!! Small, yet quaint and full of everything you need for a beach outing. The bakery is small, but adequate and the deli is really good. The service is a little off and the prices a little steep, but you can’t beat convenience sometimes.

Really great selection of fresh and beautiful produce without being overwhelming. Enjoyed delicious food from the deli and bought some pretty desserts as gifts from their bakery. Can’t wait to go back and discover their other goodies!!! Great layout in the store, just very visually pleasing

My favorite grocery store! Wonderful selection and cool hard to find items, great produce, meat counter and a great deli. Best cheese selection in Santa Cruz county. Staff are aways friendly and helpful. Keep up the great work!

This place has AMAZING sandwiches — It’s on my LIST! They make the greatest sandwiches for the next day of work — they must use FRESH ingredients because it never gets all mushy like most sando’s do when you eat them the next day after they’re made… LOVE THIS BAKERY!!! PS. DON’t Call in a sando between 11 – 1 — get yo ass in there and grab a NUMBA!!!