IT’SUGAR

Decent customer service and gouging prices! Lol the kids seemed to enjoy it. They have everything in here from nostalgic candy to creative candy. It’s something in here for everyone, diffinitely worth checking out. ¼ pound of candy will set you back $ 3.50. I spent $ 6 and some change on the guys in my life :-) my second visit here I spent $ 15 on candy, the shit adds up quick when you are a sampler like me lol I supposed that’s not too bad for 4 bags of candy filled ½ up, the flavored gummies are great! Yes yes I know what gummies are made from please don’t remind me, but the mango gummy bears were official! The blue raspberry not so much.

Lots to choose from, from small to XXL candy! all to satisfy your sweet tooth needs. Staff is really nice!

This place is waaaay overpriced! For what I spent on jelly bellies, reeces, and Hersey’s, I could have gotten double what I paid for somewhere else.
They do have a lot of rare candy items that you can’t get at another place but I don’t see the justification in astronomical pricing.
True, I was able to find jelly belly flavors I never knew existed and there were all sorts of things that were pleasing to my eye but I won’t be back. Definitely overpriced compared to other candy stores I’ve been to.

To all the kids out there…
When your mom says you can only get one piece of candy, make sure you get it here. They have boxes of NERDS bigger than telephone books, candy necklaces the size of Hawaiian leis and candy bars as big as a forearm.
They have a selection of international candies too. Their British Invasion section boasts «candies across the pond» like Maynards Wine Gums and Mars bars. Nearby are Japanese treats like Pocky, Ramune Soda and Litchi Gummy Candy.
They also sell a lot of Saturday Night Live memorabilia. Most of it pertained to skits from the 90s and 00s (Spartan Cheerleaders, Ladies Man, Schweddy Balls) and I can’t articulate the connection to sugar but it’s fun. I think I saw a $ 15 box of Colon Blow cereal too.
A couple things may put a damper on your time at this Candyland. They don’t have nearly enough chocolate for my tastes. Also, the candy they do have is expensive. I don’t like filling up a bag with bulk candy and having no idea how much it costs until I get to the register.
Talk about sticker shock. There are rare candies (like candy-​coated bugs) but many items can be found elsewhere at a better price.

Me and my friends stopped in here for the second time in a few months. The place is bright and pink. The store has all sorts of novelty candies from all around. They have 5lb gummi bears, pocky, candy band-​aids, lollipops with scorpions in it, and much more. One thing though is when you getting out the buckets just check if they fresh and not stale. Its very nice over all for a candy store. Good variety and good for a sugar high.

This place is pretty neat. A wide variety of sweets. I myself did not buy any, due to the fact that I am a man no self control and I’m trying to keep my dancers figure. My friends purchased some, though, and I indulged. It was awesome. They have other things, too… miscellaneous items such as t-​shirts, cups, trinkets… all sorts of do-​dads. Check it out. My only problem is it’s pretty expensive for candy, in my opinion.

Spencer’s meets the most basic candy store, with a few supersized items here and there.
It’s fun and fleeting. Just like the sugar high you’ll get when you make your own pixie sticks there with this complicated dispenser filled with over a dozen interesting flavors.

Gotta have it really need it to get by: Sugar HIGH!
This store is pretty AMAZING. I didn’t know we had this kinda thing in Atlanta.
Lotsa candy, candy-​related gifts, GIGANTIC boxes of Nerds and Fun-​Dip, «stuffed animal» Nerds, 1lb packages of Reeses Peanut Butter cups, Gummy EVERYTHING, non-​pareils, Abba Zabba’s («You’re my only friend!» — Half Baked!), crazy straws, marshmallow shooters, fancy solo cups on stems, and then some other novelty/​gag gifts.
Sugar free items, cupcake and donut shaped pillows, Hello Kitty PJs, pacifiers with mustaches, beer bottle shaped banks, candy cigarettes, candy buttons, Nik-​L-​nips (the soda shaped wax with juice inside), candy necklaces, squeezable edible gooo, pop rocks, rock candy, chocolate covered things, magnets, buttons, lollypops, headphones, superhero things, Ted bears (from the movie), Jawbreakers, Razzles, Tootsie pops as big as your head, and more more more MORE!!!
BUT… no M&M’s? Is that a license problem? Also not a ton of jelly beans. just beer flavored (non-​alcoholic). This place is more of a «pick it up off the shelf» kinda thing, rather than a «fill you bag from the plastic scoops and buckets on the wall thing like I would have hoped. BUT they are NOT kidding: IT’S SUGAR!

I’m torn about this store. I want to like it from a retail concept standpoint (and because I like candy), but feel conflicted over what the store/​brand is trying to be. Is it for kids? For adults? For teens? Having a 5lb gummy bear, giant size candy bars, and a candy necklace the size of a jump rope glistening in the windows of the brightly hued, modern looking establishment is eye catching. I’ve watched kids run into the street trying to make their way to Its Sugar. But I’ve also watched as parents tried anxiously to keep their kids away from the adult «novelty» items once inside.
I don’t know that I want my local sugar dealer slinging edible panties bedazzled with f-​bombs right alongside my beloved blueberry flavored pop rocks. I mean there has to be some boundaries, right?
In trying to be all things to all people, It’s Sugar has a definite identity crisis. Being near a movie theatre, in Atlantic Station, and with such attractive décor — the obvious direction would be to focus on both the classic candy favorites and unique, hard to find, edible treasures that would give this place a point of differentiation. Ditch the silly stuff and non-​edibles in favor of a memorable experience and bite size wonders.
Also, the oversize stuff is neat. But not when it’s just an oversized container filled with a bunch of standard size candy. That’s basically called a piñata and is cheesy when presented as anything but.
When Charlie visited the Chocolate Factory, you wanted to be there with him bc it was a candy dream land. When I spot a 2 ft tootsie roll in It’s Sugar, I am intrigued and feel for a brief moment that I too, could be stepping foot into a sugary dream land. But when I learn it’s just a 2 ft plastic shell that holds 1,000 regular sized tootsie rolls, I am disappointed.
It’s Sugar needs to sell the fantasy — candy curiosities that excite, amaze, and create memorable, positive experiences in the store. That’s what makes a relevant, successful brand who owns it’s identity and a place in the hearts of Atlanta residents.

My husband and I stopped in just to look at the huge boxes of Mike and Ike’s, Nerds and Sugar Daddy pops. The store is really cute and a kid’s dream, but when you go to the back of the store they have edible g-​string underwear, socks that say «F*** it» written on them and several other items appropriate only for adults. I’m just shocked that someone would own a store that so obviously attracts young children then have adult novelty items so clearly visible to them

I had to make a pit stop here on the way to a Halloween party to complete my costume (Candy Crush). I was on the hunt for some of those cute lollipops and some individually wrapped candy to put in a purse. The cute lollipops were easy to find. Individually wrapped candy, not so much. I finally settled on Starburst in the bulk candy bin. Yes, I paid about 10 times the going rate for bulk Starburst because I waited until the last minute to get my stuff. The store did save the day though. So hooray for that.
This is a great place to find any type of candy you’re looking for. They also have some cute kids type stuff (and completely adult appropriate as well). It is a bit high as far as price goes, but that’s how candy stores are. Check out the candy underwear while you’re in there.