About Icing(from their website): «We are one of the world’s leading specialty retailers of fashionable jewelry and accessories for young women, teens, tweens and kids.» «The Icing® brand targets a young woman in the 18 – 35 year age group with a focus on our core 21 – 25 year olds who have recently entered the workforce.» Icing definitely is targeted towards a younger crowd. Managed by the same parent company as Claire’s, but Icing’s demographic is a bit older. This is cheap jewelry and accessories. Cheap can be good if you don’t necessarily need it to last for ever. I was able to score hair accessories, a wallet, earrings, and earring parts(backings to replace lost ones). Look out for sales and clearance deals.