Gilly Hicks

I was happy to see this store listed as «Lingerie» as upon leaving I said «that was a whole lot of underwear and sweats and nothing else.»

Gilly Hicks has a cute peppy name and a cute patio façade out front. The rest of the story is horrible maze of underwear and neon sweatpants. Darn Abercrombie for making it «cool» to nasally assault customers before they set foot in the store. That added with the low lighting, a plethora of walls and potted ferns, extra loud club music and an occasional sales girl screaming «do you need help?» and its a migraine in the making.
Whoever designed the layout of this store should be fired! Walking in circles, trees blocking doorways so I thought I was trapped, seeing little girl across the store but unable to get to her. Awesome…
And than there are the bras. Le sigh… In the limited time we were there I did not see one «woman,» aside from the soccer moms in capri jeans, buying their bras. Just a whole bunch of pre-​pubescent teens clamoring for their push-​up bras. YES! Push up bras! There is nothing there to push up girls!!! And if there was you should not be endeavoring to have breasts under your chin! Horrifying to see. I can and will not support a store that endorses cleavage for teens.
Hit or miss makes this store a miss for the stench, the noise, the horrid lighting, the walls everywhere and the heavily padded over the shoulder boulder holders. My head hurts just thinking of it…

OMFG. Talk about a complete mindf*ck. I entered this store with no pretenses, just a mild interest in purchasing some overpriced lounge wear or undies. The façade of the store is unassuming, it looks like a house a la Hollister or Rhuele. Too bad the inside is a dark labyrinth that remind me of being in a haunted house… or a bad acid trip. At one point I was looking curiously through the wall, trying to decide if there was a mirror there or if the store kept going for fear of making a jackass out of myself by running into said wall/mirror…whatever.
While I will say that they have a large array of bras and undies (seriously bajillions of colors!), sweats, cute hoodies and sweaters etc, whoever thought that set up was a good idea is seriously an idiot. I was almost sick to my stomach and unable to navigate through here without focusing more on the layout of the store than the inventory.
The first time I went I thought my hangover was just kicking in, my male friend and I were like sweating and disoriented, but once again I returned (hangover free) and was made equally as anxious by the creepy atmosphere. I know this store is probably geared toward a younger demographic, and if this is what getting old is like, I want no part of it.

I first heard of Gilly Hicks when I was shopping at Hollister and they gave us a 20% of coupon at Gilly Hicks, and I thought I would go check it out. They have a fantastic clearance section with amazing deals, and their bras are my new favorite. They fit correctly and they look nice and you can usually get 2 for $ 40 which is a much better deal than at Victoria’s secret. My two friends and I who all have totally different bra sizes can all shop at Gilly Hicks and find bras that fit. If you can get past the whole dark smelly Hollister type feel I highly recommend giving Gilly Hicks a try for you’re next bra.