Hemline

Whatever you do, DO NOT BUY THE JEWELRY AT HEMLINE. You will pay 2−3x the cost compared to other local stores, and the quality is absolutely terrible. My ring was almost $ 100 and completely broke after 2 days, and they wouldn’t refund the cost or replace the ring. Seriously — a total joke.

I had no idea there were so many cute clothing options here. It was somehow implanted in my mind that only Sorority gals shopped in this boutique. I thought I’d never find anything without a Longhorn logo or a skirt that was longer than 4″.
It was when I entered that I almost left as several sorority gals were there wearing their Chi O tees and 2″ shorts perusing the goodies. Well, these cute sorority ladies know a good deal or two. I found a fabulous dress for a special occasion at a great price. Be sure to check out the jewelry which features lines made locally.

Im 99% positive that half of my closet is filled with items I’ve purchased from Hemline. All the girls in there are extremely welcoming and helpful, I have never felt better walking in and walking out. I literally ALWAYS find something from there that I feel like needs to be added to my closet, and they are extremely nice to my dad. Definitely my number 1 boutique in ATX! **Buyer beware, you’ll never leave empty handed**

This is by far the best shop on 2^nd street. The clothes are high quality and range in price from $ 30 up to really high end pieces like leather jackets that are around $ 400. Their staff is so friendly and down to earth and are willing to help you find exactly what you need. They take time to be honest and make sure you leave happy with your purchases! Can’t wait to go back :)

I visited this store on a trip and fell in love. I live in South Carolina and many of the items in the store I cannot find near my home. The staff is so incredible that I get notifications when they stock items that I like. I have purchased many items this way and they are immediately shipped to me. I love this store and the excellent xstaff!!! My daughter gets so excited when she see a box from Hemline… but so do I! I wish I lived closer but these gals make me feel like I do! LOVE!

I can’t believe Hemline Austin didn’t have a Unilocal page yet… so I had to be the first to write about these lovely ladies and my very favorite shop in the 2^nd street district! It is always my destination when I shop downtown because of how welcomed I feel when I walk in (oh and of course all of the fabulous high-​end clothing!) There are other shops on the street, that shall remain nameless, who carry basically the same brands — like gypsy, hudson, free people — but it’s rare when I walk in to them because I know that I will inevitably be ignored by the sales girls. It almost feels like it’s a prerequisite for the sales associates/​managers/​owners at other stores to be rude. not at Hemline! Every time I try on clothes there I feel like I’m just shopping with a bunch of girlfriends. All the gals have sweet things to say and are excited to tell you about their new products etc etc. Ladies, don’t waste your time with other shops… I want as many people to know about Hemline as possible so that this place sticks around! And I want everyone to see that it really is an oasis among a desert of negativity. Truly a refreshing place to go! and of course, if you like that boho-​chic look, you won’t be able to pass up their merchandise. I can never walk out empty-​handed, even if I was just stopping in to «window shop.»
PS. They have expensive clothing, but very inexpensive jewelry… They really do a great job of mixing the high-​end names with trendy and affordable pieces!
PPS. Follow their facebook page
because their pictures are succinct and well done. (don’t follow them if you don’t want to be extremely tempted though!!)