James Avery Craftsman

Absolutely LOVE this place. So small yet so welcoming. I’ve heard at times it can get packed and crazy, but I’ve had enough fortune to never experience that. Staff is incredibly friendly and knowledgable and the best part is that they don’t TRY to sell you anything, they just try and help you find something you might like. And when you find it, they never push you towards buying something more expensive or something you don’t want.
I’ve purchased many charms and bracelets for the women in my life from here and they are always a hit. James Avery doesn’t just sell you jewelry, it sells you a feeling, a personal story in every charm you buy for someone you love. Prices are arguably high, but it’s quality work and every piece has character for which I say prices are pretty much reasonable. Take advantage of the free charm event they have every so often, and give the gift that truly keeps on giving.

Very disappointed this year with JA! I always love buying gifts here for Christmas but this year the wrapping has gone down hill! Where’s the lovely ribbon and signature wrapping paper? I’ll take my business elsewhere if we are starting to cut corners… Not to mention just «ok» customer service. Disappointed!

My wife and daughters always enjoy the jewelry gifts I purchase from them.

I searched online and found what I wanted and today visited the store location at Barton creek mall. I was promptly greeted by Debbie, who was knowledgeable and friendly. I vaguely described the charm and she took me right to it. She then helped me pick the right size chain and length and did not try to persuade me in the direction of the more expensive. She also did not try to upsale me, ask me to join a club or any other form of harassment. She clearly saw I knew what I wanted and was there to purchase the item. Debbie remembered to offer me a gift card, which she placed in a professional holder and gently stuffed it into the beautiful gift bag!

Spent a lot of time looking online and decided to pickup a couple of things in the store after looking/​touching them. Really wanted to see the difference in chains, but they’re not laid out like that — everything’s in different cases and it’s really hard to compare. Staff was nice enough and wanted to help, but with a crazy long line and not enough people to help, it just seemed like a waste of time. Too many other great jewelry stores around that work a lot harder to get my business.

A Texas tradition and a favorite of my wife, James Avery wins my customer service award for the holidays. I placed my order in early December picking a 5 link bracelet personalized with our names and little Rooster in the middle. We’ve had identical bracelets made in the past and never an issue until this round.
The engraving took just over a week and I was called to pick it up. The sales staff on this visit was friendly; but definitely feeling the holiday grind. Folks demanding stuff on the phone and a steady stream of customers proved casual banter as they showed me Jenny’s Christmas gift. The gleam of the perfect lighting on the silver, my name, Jenny’s name, and Rogster.
Umm, my kids name is Rooster. I’ve now experienced full on deadline panic. The two staffers swore they would call the factory immediately and they would have it back in time for Christmas. I had the bracelet back in 5 days, corrected and ready to go. Best customer service I recall this holiday season. JA despite the error executed a glowing recovery and saved my Christmas bacon. 5 Happy Holidays stars from the Rooster family.

J. A…what have you done? What is going on?
About ten years ago, I would have given this place all 5 stars, easy…
Times have changed!
Used to, if someone even mentioned James or Avery in the same breath, a heap full of estrogen would be piled in the car before that sentence was even over with.
Nowadays, the charms, not so charming…
The prices, not so charming… I have a list of what J.A. can now stand for like Just Absurd, Jewel-​Aholic, Jipping Artists, and there are a lot more that are not viewer appropriate, but you can hopefully catch my sterling silver drift…
I remember when the SAME charms a few years back were around $ 15 (like the drama faces, the star, etc.) and now those exact same charms have gone all the way up to $ 37.50…why?
I got one of their chains not too long ago as a gift and within a month, it accidentally broke. We got the warranty or service plan, but they still wanted to charge me to «send it off to get a new one» which ended up costing the same price as buying a new one… I went to a competitor in the same mall and found a better chain, anyway. It just made me sad…
Getting old or retired charms here is also like an act of Congress (even though sometimes people on CL are totally selling the charms for what they used to cost).
I LOVED the panda charms they used to have, but they, like the pandas, are pretty much extinct now, too, and if I give J.A. a limb, they may actually reproduce one for me… how nice…
How many dead presidents do you need to take now to go into a J.A. store now?
Just Ask Andrew Jackson? (yeah right… and a couple of his old friends)…
Maybe I would feel better if my receipt was dipped in a bit of actual silver?
If I am going to spend that much on sterling silver, I am going to invest it in a friend of mine named Tiffany…
Another one bites the dust, (for meeeeeeeeeeeeeeeeeee)…