Sephora Inside JCPenney

Very friendly staff!

best location I have ever been to ! workers actually take their time to help you find the products you need also most things were in stock friendly service will definitely be coming here regularly

This is one of the best things I’ve discovered in a long time! Who knew?! This Sephora is in fact a store in a store, hard to believe and new concept to some, but it’s there! Hence the outdoor signage (see picture below).
What started out as a small satellite store/​kiosk inside of JCPenney with a small smattering of their typical inventory has now become a large, full-​on, retail Sephora (yes, Beauty Bar, makeup artists, beauty insider points, Sehpora packaging and all!!). The «Sephora inside JCPenney» is slightly smaller than the anchor store in the center of Aventura Mall (which can be challenging to get to due to Aventura Mall having major parking issues around the center part of the mall). It’s really great that this small satellite store is now a full on Sephora with a brand new large parking garage just outside, making it extremely convenient to find parking and then get to.
If you’ve ever been to Aventura Mall, you know that JCPenney is one of the less frequented stores, therefore also making it much easier to get to this Sephora location over the anchor store. Genius!
I do have to knock off a star due to the fact that this is not an anchor store and it still does not have the full inventory, but let me tell you there was not one single item that I needed that this store did not carry. Very impressed. They had four to five beauty technicians working at the time making it very easy to get customized and personalized service. Can’t find what your looking for? They will call the other location centrally located inside the mall to do an item check for you.
This location might not be as pretty as the anchor store but what they did was really try to maximize the smaller space and get as many products in there as possible. This is going to be my «go to» Sehpora in Aventura over the anchor store. Much easier to get in and out of and the service from the Beauty techs was above and beyond what you get at the anchor store. I really did like the intimate boutique feel over the larger anchor store feel to be honest. Really happy that I stumbled upon this gem, secrets out!