Berkeley Marina Bait & Tackle Shop

I bought two drinks. The total was $ 4.08 + tax. They charged me a $ 3.00 «fee» for using my credit card. I called my credit card company and they said the company should not do that because they agree to pay the fee themselves.
The man, «Jr.» was rude and told me I was wasting his time when I asked to see a sign about the fees (there was nobody in the store and he was playing on his phone when I came in). See my photo. The fee is crossed off, so it’s completely unethical at best. I asked to speak to the manager and he called the owner who was equally rude.
I will never return to this store and have reported them to the CA Attorney General.

great selection, friendly staff. a couple of the guys are very knowledgeable, one is not very knowledgeable, but all very friendly.
their prices are a bit higher than other shops, but they will probably have what you’re looking for.
friendly staff, great selection, lots of parking, easy location– i like it here.

This place is great. I recently started fishing off the pier regularly. The owner (I am assuming he is the owner) is very friendly. I asked for a dozen and a half live anchovies, but then realized I only had enough cash for a dozen. Without hesitation he told me to just give him the difference next time I come in. When I got out to the pier and opened up the bucket, I noticed that not there was well over 2 dozen in there. This was a small gesture that went such a long way for me. Great service, prices, and selection. Keep it up guys.

«Snacks», Beer and fishing stuff. This place has had a funny history. It’s come and gone with different owners (Berkeley just isn’t friendly to businesses), and the quality of the beer on offer has varied from poor in the past, to OK, to none at all, to actually quite-​a-​good-​selection (last weekend when I wandered in).
Its proximity to the club I frequent has really meant I go very often — less than 10 times ever — mostly because I tend to bring my own beer, and there’s almost nothing on sale here I could justify calling food, let alone eat. Still, it’s the only place to buy this kind of stuff at the marina, unless you go down to «Sneeze breezes» which has some overlap.
I’m no fan of the finshing stuff of course, but if you come to the marina often, you’ll eventually wander in here. The owner seems nice enough, if a bit standoffish.

Great place to get your fishing needs but when it comes to cooking and cleaning your crab they will take the easy route instead of who came first. We waited for an hour for them to cook our crab when we were one of the first people in line. Next time I’ll take it home to cook and clean myself. In addition our boat was double booked which was the captains fault.

The proprietor here was soo helpful getting me and my son outfitted for a fishing trip — he went above and beyond, giving us advice, helping with our equipment, and getting us everything we need needed for our trip. Really good people here — I can’t recommend them enough!

This place has really shaped the hell up with the new owner. Everything you need. I’ve rigged out my boat and others’ with crab pots and gear, bait whenever we go out. Recently we bought a couple of Ugly Sticks there and everything we needed for fishing on the bay. Great knowledgeable service. They care to see you again.

WoW! Talk about a random day! I woke up on a sunny Sunday in the Bay and it just seemed sacrilegious to stay inside and waste the sunshine. Long story short, we ended up at the Berkeley Marina and one of our friends was like «Hey I wanna go fishing». Next thing you know, here we are at the Berkeley Marina Bait and Tackle shop! The man was SUPER nice and explained everything to us newbies that have never gone fishing. (I actually went once and the fish straight came up, ate my worm, and bounced). Needless to say, I do not count that experience.
Then the man gave us «bait». They were these LONG, SLIMY, red worms with fangs. He also showed us how to use the fishing pole, hooks, and sinker. Unfortunately, we didn’t catch any fish but that was all on us. However, we did have red cups so that makes everything fun.
They even have these little lemon drops and kamikazes to go! So convenient! I really enjoyed this random fishing trip. It’s absolutely great when you don’t take the sun for granted and force yourself to see the world. You may just end up fishing, or having a bonfire at the beach, or something else random!

BEWARE: extremely over priced items. make sure this is your last choice to go to.
live bait– they get it from the live bait receiver right behind the store on K dock. they pay 15 bucks for a couple hundred anchovies and sell it for 10 $ a dozen, keep in mind that by the time you get to the car, they are half dead. do yourself a favor and walk down to k dock, pay 5 dollars more for a couple hundred anchovies, vs 12.
AGAIN: MAKE SURE THIS IS YOUR LAST PLACE YOU CHECK FOR BAIT AND FOOD.

Stopped here to get some bait and drinks. Very convenient to stop at while going to the marina, and the cashier was friendly.

some people dont like to hang out in a shop and bs with the staff a little. its a bait shop for crying out loud. i love it. I’ll just stick around to see the silly fishman guys come in. they have good sandwiches and fridges full of cold drinks. during lunch time they have bbq outside make to order. yum.

Needing a quick snack at the end of the day, my kid and I wandered over to the Bait Shop. It’s the one right across the street from Cal Adventures and the Cal Sailing Club. It was 6:00PM. My kid suggested the Club Sandwich. He eats lunch here almost everyday.
Oh, it was a good call!
The proprietor, Mr. Kim toasted three thick slices of wheat bread well done (grill marks and all), coated them with mayo (Mr. Kim says, «No cheap mayonnaise here, only Best Foods!») and Dijon mustard. Crisp iceberg lettuce, beefsteak tomatoes, honey roasted ham, turkey breast, real bacon, and Swiss cheese. It sandwich was five inches tall, I kid you not! Pierced with two giant toothpicks, Mr. Kim slid that «bad boy» over to me! His young teen aged daughter, who was franticly texting, even glanced in awe of the towering club special. I felt like Guy Fieri as I shoved a bite into my mouth. It was yummy! I washed it down with a $.99 Arizona Mango. My son ate two «loaded Crunch bars.»
The best part: The Club Sandwich was on the menu for $ 6.95, like all of the other sandwiches. But Mr. Kim charged me $ 7 total, sandwich, drink, and ice cream bars. Being an honest lad, I tried to correct him with the right addition. «No!» Mr. Kim shouted. «It was my pleasure to make it (the meal?) for you.» Whoa, I was speechless, yet managed to acknowledge his kindness with a $ 3 tip. As we left, his daughter gave us a sly smile. My kid said, «What just happened?» I dunno, but we’ll be back for the «Mr. Kim King Klub!»
I noticed they do sell some bait in the freezer.

ok for bait although its a bit pricey. sometimes they have live bait. small selection of tackle and the place doubles as a quickie mart.

Fairly inexpensive basic sandwiches (BLT, cheese, egg salad), and they sell pringles (mmm, chips in a can). The staff are courteous.
This place is a short walk from the Doubletree where I was staying, and it allowed me to get by on something other than hotel food (and if you’ve stayed at the Doubletree, you’ll know that sandwiches from a bait shop are a big step up).

This place suffers from traffic flow issues. As a result, they sometimes seem to be understocked for anything not bait and tackle related (sodas, munchies, etc.).
They also open at inconsistent times… Suppose to be 8 am, but then other times it is 9 am. Kind of a pain that way.