LOFT

Loft is the sort of place i only stop in when I am desperately looking for something for a specific reason and I haven’t found it in my usual haunts OR I am walking by and see something unusually cute in the window. Very rarely does something fit me here and when I do find something that looks good and is a good value because it is on sale, it often does not hold up well. Or certainly not as well as I would like. Often, sweaters shed or pill and other items look tired too soon, no matter how much care I take. And in this store, I find that the full price is too much for the quality of the product. There are stores I gladly pay a higher, full price since my size is often gone before they hit clearance and the quality of the item is really worth it.
I did buy something on this last visit that I am hoping will serve me well. It fit well and was the sort of skirt I have been looking for all year. And it was a 40% off all merchandise day.
The staff is extremely friendly and helpful and the store is attractive and the dressing rooms always clean. Those are all wins in my life.

Excellent store and employees. Always the best place to shop for both high-​quality basics and fashionable trends for a good price! Employees are awesome too!

Excellent clothes good prices with great sales. I always get a lot of attention when I go in. Teacher discount too!

This is a basics plus store… not much going on, not much interest and the space feels devoid of color, attention or enthusiasm. This feels out of character for this chain and I have to wonder what their representatives are thinking for this Boulder location… it needs help.