Alter – Graham Ave

Awesome store. Pieces are pricy but very high quality, and honestly worth the splurge. Have been happy with every visit I’ve made!

It’s all about the clothes, selection of accessories including beautiful bags. Edgy but tailored clothes. Every time I stop in here I am sucked into buying something. Little pricey but good quality for the most part. But very competitive pricing. Staff used to be a bit aloof but have become very friendly and helpful. If you keep going back there are some nice sale items. I am never sure of their hours because they are not posted anywhere in or outside the store.

Came back to the neighborhood for a visit and stopped in randomly before day drinking. I wasn’t really looking for anything, but it smelled so good and the guy working there was such a sweetheart. Ended up blowing the last of my vacation budget but it was worth it.

Very cool inventory, a great array of price points and well merchandised. I picked up a few items for my boyfriend’s birthday present and was pleased.
However — really aloof and uninterested sales person though. Come on, dude. Try a little, no one will find out & judge you. You’re getting paid to be nice to people and make their shopping experience cool. Or at the very least, say hi.

Cute store and the clothes are actually affordable for a neighborhood boutique. The selection is limited, but this place seems more about quality than quantity which is refreshing. I’ve purchased some dresses, sunglasses and jeans there. They also always have a nice sale rack. I’m not sure why people are complaining about the staff. They seem pretty nice and helpful.

I really, really hate shopping for clothes. It stresses me the fuck. out. The selection here is limited but it feels curated and I appreciate not being overwhelmed. I always think their stuff feels contemporary, but not like it’s trying too hard or over designed. I don’t know what the nonsense on here about the staff is about. No one has ever been pushy with me and they’ve always been accommodating– I’ve certainly never been ignored. I recently bought a suit jacket here and wanted the matching pants but they didn’t have my size at this location. The woman working the shop (alone) checked w/​the GP location before I purchased the jacket and made sure my size was held, while also courteously attending to other shoppers (the guys in GP were also quite nice when I picked up). That might sound like expected service but I felt like she went above and beyond the williamsburg boutique standard. I live in the neighborhood and am very glad I do, because I will always go here first whenever I need an easy wardrobe update.

Although I’ve never walked out of here with a purchase, I’ve wanted to many times. It’s like a much more boutique-​y urban outfitters. Same brands but less of it and much more of a narrowed down look.
With that being said most of the stuff is pretty pricey but they also sell Cheap Monday and some $ 20 sunglasses and random affordable accessories. Worth a stop if you’re walking by you never know what you’ll find in here and it’s def worth the quick peek it takes to scope out the whole store.

I work in the neighborhood and have been in this store probably once a week for months and have NEVER been acknowledged/​asked if I needed assistance with anything. I might be enticed to try something on if I wasn’t treated like I was totally invisible. these guys and gals need a hospitality lesson from their other store in greenpoint who are super friendly and helpful (probably make a higher commission as well).

Had a VERY unpleasant experience at this boutique. Rude sales people, especially the owner who acted like a spoiled child. If there’s one thing I can’t stand about Brooklyn, it’s retail shops being snobby and rude to customers. It’s not like this store is that high end or fashion forward, so the attitude is completely unnecessary. Most of their inventory can be purchased at Nasty Gal anyways, so there really is no point in patronizing this place.

It looks like a really cool, hip store and looks really expensive but the prices are really quite reasonable. You can get your Cheap Monday sweaters and jeans and jewelry made by the local artists. A nice addition to the thrift stores along Graham Ave.
I got a great necklace – it looked like a punk rock Wilma Flintstone choker – but the string snapped after a few days. It cost like $ 27 when most places might charge $ 60 or $ 70. I got store credit though (I didn’t have my receipt) so I’m happy with the service too.