Sweet Asylum

If only I could give zero stars :-(I came in to inquire about/​purchase an item from a certain jewelry designer that the store was known to carry and that I have purchased from before. When inquiring about some earrings in a case, I asked the owner if the earrings were made by the jewelry designer. The owner very rudely replied «no, we no longer carry her items». I was surprised but told her the earrings were lovely and looked very similar to the work of the designer they used to carry. She looked offended and responded with «Oh, I so don’t think so», and swiftly turned and walked away. Ouch! No idea what that was about but I left without purchasing anything and will not return to this store. I do not want to patronize a store that so flippantly disregards a local artist in the community, especially an artist that the store did have a prior (and apparently mutually beneficial) relationship with. This is bad business and definitely left a bad taste in my mouth :-(I found out the jewelry designer’s line is being carried by another store just around the corner and will take my business there.

I came to this boutique originally because they sell a friend’s jewelry line and I wanted to check it out in a retail space.
I was really glad I did. What cute clothes and jewelry. Stylish and prefect for beachy chic occasions. I am definitely stopping in before my next trip to Cabo (planned by a few months away). Prices are reasonable but on the higher side.
The owner (I think it was the owner working that day) was super sweet and informative.

This store is romantic, whimsical and just lovely. Windows are always nicely done and it is always my mission to visit this store when I am in Capitola. You will always find something special that you wont see anywhere else. The owner is especially sweet and I have enjoyed getting to know her each visit.

My favorite place to shop in the county hands down. I love everything in there. The clothes are a beautiful, simple, understated style which I love. And everything I have ever bought there has lasted. Including the jewelry… All my earrings are from here, and I have very sensitive ears. I wear them every single day and they never loose their shape.

We went on a day they were having a trunk show so the shop was packed with friends & family, which would have been fine if the friends & family were considerate of shoppers. No one greeted us nor made it easy for us to shop. Even the artist having the trunk show ignored me. My daughter wanted to show me a dress she wanted to wear to her High School graduation and I had my eye on a leather necklace from the trunk show. Because we were ignored & treated rudely, we left. We looked the dress up online and bought it elsewhere. This shop may be fine for tourist but this local won’t step foot in it again.

I got some hammered hoop earrings from Sweet Asylum. It’s like
come to life in here! There are a lot of great pieces to look at in here, from accessories to contemporary apparel. Quality costs a little extra… so bring a little extra coin.
Definitely worth the visit!

Hands down the best boutique in santa cruz county, the owner knows exactly what women want to wear. It is like going into a beautiful alter world of clothing, jewelry and scents. I would buy everything in there, her taste is immpeccable. There are clothes that are casual and then some that are good for work and others, sweetly romantic.

This store deserves a shout-​out!
I love theme of the store and I would totally decorate my house one day like it… if you haven’t been inside, check it out.
This store is perfect for you if you like and look good in linen & cotton type of fabrics. You will find one of a kind pieces that both flatter your shape and complement your complexion! I can always find a piece or two when I shop and the prices are reasonable!
I also love the Marisa (perfume). Feels so fresh and not overpowering
:)

This is a great boutique in Capitola Village and the customer service is awesome! They also carry a lot of April Martin Designs Jewelry!