Every time I visit Charlevoix I have to stop in here and get me a few souvenir T-shirts and sweatshirts. The owner Kirby keeps a very tidy, clean and well stocked store. I’ve nicknamed this store my upscale souvenir clothing store because it sets itself apart from your typical souvenir clothing store. They only carry clothing btw. The quality is average to more upscale. J America is my favorite brand especially in sweatshirts at this store. They carry more embroidered Charlevoix clothing which I much prefer versus just the stamped decal cheap style. The prices are reasonable and the service has always been excellent. The only problem I had this recent visit was some of the t-shirts and sweatshirts I liked fit bad and came from a third world country which had strange cuts and very boxy styles. Hubby and I still found plenty of clothing to buy in the store regardless. Other than that I would give it 5 stars. They do carry clothing made in the USA and a few other countries which I don’t mind as long as the fit is normal.