One of the handful of BE boutiques across the country calls Water Tower its home! The BE girls are absolutely wonderful at this store, they are always eager to show you the new products and let you try them on. They are also wonderful about showing you how to use the products and any relevant techniques. Some of the BE girls can be a little bit snotty, but there are some incredible girls — like Jackie — who wear their heart on their sleeve and are dedicated to making your shopping experience as pleasant as possible. If you want to see the BE products come to life and learn how to use them properly, definitely stop in here while at Water Tower!