Dear fellow Unilocaler’s, Do not be deceived by: the picture, or the manufacturer. The«limited-time offer pretzel bacon cheeseburger» at Wendy’s is the REALDEAL. I have eaten the $ 20+ burger, the $ 10+ burger, and this pretzel burger can hold it’s own against the big boys. I do not know who the genius was that said«I wonder how this burger would taste if we tuck it between two pretzels», but this burger is a game changer? This may be the greatest fast food invention since the McRib, and $ 0.50 soft serve. I will say this in closing, this burger is worth the cholesterol!