Fraser Bicycle

I was interested in buying a road bike so I asked around, did some research, and came across several shops. One that stood out most was Fraser Bicycle. Keep in mind, I am not an experienced rider/​athlete at all; in fact, this was the first time I looked into getting a nice, quality bicycle.
I went into the Fraser location knowing nothing about what I needed, such as size, brand, etc. HOWEVER… The staff was INCREDIBLE! I spoke to the owner (Paul), his son (Taylor), and one of the primary mechanics at the shop (Ron). All were willing to help me out… above and beyond! They made me feel like a valuable customer and I purchased a beautiful Specialized Road Bike along with other accessories. I’m over the moon for this new bike!
They also spoke to me about their Fraser Bicycle Race Team, the charity work they do, repairs, and about riding in their training facility. This shop does soooo much for their customers and I would highly recommend it for anyone. I also noticed they opened a third location in Ann Arbor, which is closer for me. I will definitely be a long term customer, and who knows, maybe even a Team Fraser race member in the future?! Overall, I am looking forward to showing my new bike off and bragging about the quality of Fraser Bicycle!

These guys were great. Daughter’s bike tire wouldn’t hold air, and even though I felt half-​stupid walking into a «real» bicycle shop with a kid’s bike tire, they were prompt, professional, laughed with me about it all and very quick in getting the tube replaced for a pretty cheap price. I’m content.
Walked around while I was waiting… and wowsers can you get crazy with bicycles these days, or what? What I spent on my old Cannondale is nothing any more compared to what you can blow on a new bike these days. Bikes with tires the size of motorcycle tires. Crazy, mad super lightweight bikes for racing. Ultra-​sturdy stuff for off-​road (or, let’s be honest with each other about how the roads are — «on road») biking.
Just a whole ton of cool stuff in here. If you’re thinking about getting a «real» bike, I’d definitely have this place on your must-​check list.

The staff here is great and very knowledgable. I purchased my Specialized mountain bike a couple of years ago and when I come back in for minor repairs and tweaks, they usually don’t charge me anything. Very hands on and a great selection of accessories. Life long customer.

Disappointed in this shop. Nice looking, professionally run, but more interested in making money than customer satisfaction. I bought a very expensive Specialized, carbon frame from them that had a manufacturing defect and instead of making it right, they charged me for an $ 84 part to fix it. OR I was given the option to wait a week for them to epoxy it which sounded like an imperfect solution. Extremely disappointed with the shop and the whole experience.

My gf and I each had a bike fitting with Chris today. As recent grad schools grads he understood we were on a budget and made the fitting accommodate out budget and schedule. He didn’t pressure us to buy new expensive bikes and worked really hard to make out current rides fit our needs. Absolutely fantastic bike fit experience.
Mechanic, David, performed some maintenance on our bikes while we waited and didn’t even charge us for the labor.
All in all, great group of people to work with. The shop has a ridiculous inventory of bikes and accessories. They have every kind of bike ranging from starter bikes to $ 10,000 super bikes. We peeked at their basement computrainer lab, which looks incredible. We’ll definitely be back for a ride or two!

I couldn’t be happier with the service that I received when I went to get my first «real bike». I was a little apprehensive about spending so much, but the much cheaper bike that I got from a near by big box sporting goods store literally fell apart after a few rides, even after being «repaired». I wanted something that will last, and someplace to go if it doesn’t.
The service level was over the top good, and I was fit to a bike that’s just about perfect. At the beginning of this season, I took the bike in to redeem my complementary tune up, and I was surprised that I was in and out in a short amount of time. I expected that I would have had to make an appointment or drop it off for a few hours and have the staff be annoyed, but that was not the case. Everyone has been very kind, courteous and helpful during each of my visits.
As a novice to this type of biking (or should I say, cycling) and this level of product, I was full of questions and uncertainty, but that didn’t deter the staff and they never showed signs of frustration when dealing with this newbie. Highly recommended!

Melissa was nothing short of auh-​mazing!
The Hubs and I wanted bikes for all the great trails and paths in the area, so we started shopping around. We bought bikes from a local sports shop and they both broke within 30 days. We were bummed, but knew it would be worth it to drop some money on a good bike.
We walked in and Melissa helped us out right away. She asked what we were going to be riding them on, and took into consideration that I have lower back problems and that The Hubs is over 6’4″. So she helped us get the right frame shape and size, as well as the wheel size.
Are the bikes expensive, yes. Are they worth it…110%!! The bikes are fit to each rider!
The staff was very nice and helpful, and I can’t wait for the weather to get a bit warmer so we can get back to riding!

David, the mechanic, is top-​notch and DEAD SEXY! Totally worth the drive.

I came here not for a bicycle, but for some running shoes that only a few stores somewhat near me carry. Fraser Bicycle happened to be that place. After walking in I was amazed at all of the bicycle choices, gear, and stuff they carry. who knew?! I found my shoes «Newtons» and wasn’t sure which ones I needed. One of the girls that worked there saved me. She was very knowledgeable and asked me a ton of questions about my running style, what I was looking for, all of the questions I have never thought of. She picked out the right shoe for me and was very friendly and patient. When I was cashing out, the guy behind the counter congratulated me on my first pair and gave me tips on how to start running in them, the best part. they have a little dog that hangs out there and peruses the store and says hi to ya while you’re there. super cute! I will definitely be buying my next pair of Newtons here and maybe even a bicycle!

Went in today to just get some info. My husband and I are new to the area and are planning on purchasing some bikes in the late spring. We were approached by a man who we found out later was the owner. Started telling him about what we liked and disliked about bikes we had in the past. He was very condescending and basically rude. He insulted me by saying I obviously didn’t have very much experience with bikes and didn’t know what I was talking about. He could have made some life long customers with just some basic customer service skills (he could have started with friendly and ended with being nice…) He never introduced himself and I finally asked him if he was the owner. I will never understand how people stay in business if they treat any customer this way.
I will go out of my way to go somewhere else and hopefully be treated like a valued customer even if I don’t know what i am talking about. :-)

High end and family bikes as well. Best selection of bike shoes in the area. GREAT service techs. The local tri club is affiliated with them and they are very generous.

The staff at Fraser Bicycle are certainly knowledgable about bikes, but they don’t let you forget that. They’re very snobby if you a newbie to road bikes. When I’d ask a question about something simple, they’d treat me like I’m dumb. If you’re an expert on bicycles, shop here. If you need some help getting into cycling, steer clear.

This has got to be the best cycle/​multisport shop in the Detroit area. I raced for Team Fraser for two years and couldn’t have asked for a better team.
If you’re looking for a bike, Chris, Ron, Aaron or Melissa will guide you without pressure.
If you’re looking to train, then Tony will guide you. The computrainer lab is second to none in the area. A complete shower area is available to clean up after workouts.
Hands down, the best shop I’ve been to!