Half Moon Bay Board Shop

I came here referenced by a different bike rental store that didn’t have any available because of upgrading issues. Already bummed to make a detour I walked in to be greatly welcomed. He was very friendly, straight to the point and we got the job done. Either I got one of the last bikes or there wasn’t many to begin with but regardless, service was great. We got to ride off with a bike until sunset for a great price!

Awesome, knowledgeable of the area, and best on the bay !!!

AWESOME store. AWESOME super star employee, Chris. What a great guy. He made my day today. My first time in while I was visiting HMB. Had a super chill conversation with Chris and was quite touched swapping stories of this n that. Met his cute doggie, Little Lady who was just a lovely ball of fluff. Made me smile. Thanks, Chris for being so nice to me. I’ll keep you in thought and wish you the very very best.

Brought some friends here from out of town to rent some wetsuits for their family. Dude was super chill and lots of cool merchandise. Our friends kids’ didn’t end up using their wetsuits so he told them to pick out a toy for equal value — sweet!

AWESOME people and stuff. Kick back and good prices.

I think the customer service sucks. Its almost like they prefer Locals Only. Go down the street to cowboy surf shop. They are nicer and won’t make u feel like an idiot.

Love this store! They are dog-​friendly and the prices are good. There is a good variety of shoes/​clothes/​surf gear and the owner is really helpful.

I preface this by saying that I give this place 4 stars in the context of HMB. The best shop in the area though is definitely Arrow on Mission in Santa Cruz.
They have a good selection of the usual items/​accessories, and are reasonably helpful. It helps to have an idea in mind of what brand/​model you want before coming in. They often seem to be lacking sizes, so call ahead to confirm they have what you want in your range.
You pay a premium for the in-​store experience: generally10−15% more than you would at
(where there is a further 20% off if you are a Surfrider member) It is necessary though to get the correct sizing. Now that I know the fit, I will buy online from now on.

Even though I think I paid about $ 5-​$ 10 too much for my Viper fins, I found HMB Board Shop and the guy who was helping me to be super duper helpful. Like the kind of helpful where you want to buy something just because he’s so nice. Not the kind of helpful where the salesperson is trying to sell you everything in the shop. He was a cool dude, and I liked him.
In this two-​story shop right on Cabrillo Hwy, you will find an array of surf things that are likely present in surf shops everywhere. However, Mavericks Surf Shop doesn’t sell fins, so this place wins! I had such a good little experience that I’ll likely come back if ever I need anything surf/​sun related in the HMB area!

Stopped by here on the way home from the nearby Unilocal Elite Holiday party. Surf and board shops are notorious for «small backpacks.» Im always in search of small Dakine backpacks that are perfect to carry your wallet, cellphone and other purse things thats easy to carry and hold while shopping or going on an outdoor trip.
Found 2 bags perfect bags that were perfect cheap prices! Most stores online sell them for $ 20 more! Yay for saving money!
Customer service here was awesome and friendly!

Just started surfing a couple months ago, I’ve rented from HMB three times.
Prices are reasonable — $ 10 for a wetsuit, $ 25 for a board — for the day. Seems to be the average for renting in the area.
The customer service has always been awesome — I’ve ran into two people here, both cool dudes — super helpful about finding the right wetsuit size and even went out of their way to break out a new rental board because the rental boards they had at the time were a little beat up.
Great service, highly recommended.

Horrible customer service. My friend called and reserved a beach cruiser for Sunday. We go to the store on Hwy 1 and the only bike they had was too big for her. She told them how short she was when she phoned. The kid sends us down to the other store in Harbor Village and it’s freaking closed!!! WTH??? Don’t take a reservation, don’t take a credit card number if you don’t plan on following thru and don’t say «no problem». This «business» is horrible.

Thanks Darren for supporting local surf scene in HMB, always friendly and honest!

The people who own the place are really nice… but the prices are out of control. if you go down the road to pacifica you’ll find much better prices on pretty much everything.
i kind of kick myself for not being more diligent for not shopping around. I probably won’t go back to this shop again… i would rather go for better pricing with people just as friendly. we’ll see… maybe i’m stuck in Half Moon Bay and can’t get to another shop @ the moment.

Great shop with friendly service. Awsome selection of boards and wetsuits… Even rental stuff !

I live on the HMB coast and have been going here for several years now and have always had positive experiences. Friendly people, fair prices, and they’ve always had what I needed, whether it wetsuit rentals, repair supplies, wetsuits, booties, etc. for my two daughters, you name it. I am also impressed that the owner always remembers me when I come in, even though it is only every few months.
I can’t speak to board selection yet as I kayak surf and my daughters’ boards were gifts, but I am sure I’ll be coming here when it is time to upgrade the girls’ boards.
We are lucky to have good shops in the area, but I always come here and leave happy.

My husband knows that when I arrive home with a bag from here he’s in luck. Truth be told this isn’t the only good board shop on the coast but it is one of the best and the owners are awesome and long time pals with my father in law. Service has always been great and when they have a sale on wetsuits it is super. I definitely give the shop two thumbs up!

The owner is a really great guy. Helped me and my friends out from the beginning when we were renting boards and learning to purchasing our own gear. No territorial attitude, he even recommended going to other shops when he didn’t have what we were looking for.
He always took the time out to tell my friends and I where the ideal surf was on a given day.

Wetsuit rentals are $ 10 bucks. Foam board rentals are 25 bucks, it’s for beginners, the board and fins are softer then normal ones… The foam pink boards are foot shorter (8 foot) then the yellow foam boards, (9 foot)… Give them a try they do tend to get heavier as your session progresses as they soak up water, making it easier to catch waves, you can’t do very much on these foam boards but its a good way to learn. I will say, they will get heavier… much heavier… I’ve taken friends out and they unfortunately after a day of surfing have very sore and heavy arms, and I on several occasions had to carry my board and theirs back to the car… :(

I’m a local and I want to love this place, but will NEVER go back again. There are two people who appear to be owners/​managers: a blonde surfer guy and a tall Brazilian woman.
SUMMARY: The tall Brazilian woman can be impatient, bored, and sometimes rude… just terrible customer service for a small, local business person IMO. On several occasions she has been borderline rude and truly unhelpful (and pushy). She seems impatient at times and really does not seem to care about returning customers. One one occasion she was actually kinda nice, so it’s obviously not an everyday thing.
DETAILS: I spent over $ 600 on wetsuits, body boards, and equipment. She was a bit pushy and salesy, but not too bad. She convinced me to buy a more expensive wetsuit than I was planning to buy. I believe that the guy helped me with the fit. He was fairly insistent that the large was the best fit, even though I always wear medium. After some conversation they convinced me that it was the right size and I trusted their experience. As it turns, the suit leaks through the top and I get a cold rush of ocean water down my back everytime I get water over my head.
A couple of weeks later the guy told me to bring it back and try it on for him (seemed fair). A week later I came back with the suit, but he was not there. The Brazilian woman was talking on the phone – not business – and made me wait for 5 minutes. During her conversation she barked at me in front of other customers that my wetsuit was dropping sand on her merchandise (it was really not a big deal). After she hung up, I explained the situation and before I could finish she interrupted me with a loud «Sir, that is not possible, we NEVER sell wetsuits that are too big…» and continued to lecture me loudly in the store. I tried hard to be nice and keep it civil, but she kept repeating, quite loudly, that I was wrong and this cannot happen (i.e. they sell wetsuits too large). She then tried to sell me a hood to cover the back of the suit. The phone range, she answered it, and I walked out quite upset. I will never go back.
Later, I discovered Aquaon in San Mateo and found fantastic customer service and a much larger selection of equipment.