Surf Factory

cute place with lots of cute stuff. the stuff is a little bit over priced for the clothing but i still bought a sweater that was on final sale and it was around $ 30.
they only have one «dressing room» and it’s in the middle of the store with curtains and some make shift walls surrounding it.
i like to support local places and i’d check out again if i was in the area and they had a sale.

I love this store, it always smells like coconuts when I walk in. They have children’s clothing, women’s, and men’s along with some cute Dakine luggage and skateboards. Most of the women’s clothing is surfer brands, like Billabong and Roxy. As cute as they are, they are all extremely overpriced. However, the reef sandals that I looked at seemed to be reasonable.
I took away one star because the staff that I’ve run into the few times ive been in the store with have usually been snotty. Not rude, but they always seem to be in a bad mood. Also, I’ve tried to get into the store dying normal business hours and walked up to a locked door with a handwritten sign that said «back in 15.»
Overall, it’s a nice shop, but none of the merchandise is local or unique.

Surf Factory… Oh how I love thee! How could I have lived in HMB for a few years and just found you… you have now become my new favorite shopping spot for clothing!
Great selection for both men and women with awesome styles that just have that coastal HMB feel. I could have easily spent my entire paycheck in this store, which wouldn’t be hard considering the prices, but with the brands that they carry; Roxy, Quiksilver, Billabong, Maui Jim, you can easily understand.
They have great t-​shirts, hoodies, beanies, hats, slippers (flip-​flops), accessories, board shorts, regular shorts, you name it, they have it and we love it! I can’t wait for my next shopping excursion!