Wicked+

I put a lot of stock into thoughtful, well curated businesses. Wicked+ is the very definition of such a shop because the owners put a lot of thought into the items they carry. Each product seems to have a story behind it whether it links their own passion for something, or it’s connected to Hermosa/​California/​beach culture. If you’re ever in need to buy a male friend or significant other a gift, I guarantee you’ll find something here. From shaving, coffee, soft cotton T’s, cool hats, Deus ex Machina products… it’s got anything and everything a dude could want. Definitely the coolest shop on Pier Ave and the South Bay for that matter.

Super cute MAN shop. My husband enjoyed browsing here and commented how there really aren’t enough stores like this, that focus on really hip stuff for dudes. The interior looked like it was curated by
.

Really cool store, wish it was a larger space so there was more products. Happy to see Linus products there!

I’ve gone to this store everyday for a week now and every time I go they are closed!!! Owner states out to lunch be back in 10 mins. NO ONE ever comes back.

Who knows more about nice products than a couple of designers? This is an outstanding dude’s gift shop. You get fresh ocean air while you’re at it, too.

Several weeks ago I was on my way to San Diego and stopped at Javaman for some coffee before the long road trip. Upon getting out of my car at Javaman I saw this store ‘Wicked.’ I looked in the window and saw bikes, skateboards, clothing, iced tea, and ecofriendly attachments for your Iphone. I looked deeper into the store and observed a very cool shirt which had a multicolored fish next to a multicolored fish surfboard and thought it was worth me coming back when the store was open to check out exactly what this store had to offer.
Yesterday (11-​23-​2012) I found myself again at Javaman and this time ‘Wicked’ was open. I walked in and observed all of their clothing to be preshrunk organic cotton. I asked the gentleman behind the cash register if they still had the shirt I was looking at several weeks ago, he said they did but the only size left was a medium and I needed a large. I still tried on the shirt in the bathroom /​changing room and discovered it to just be a little too small and with a price tag of $ 39.00 a shirt has got to fit me perfect for me to invest that much coin on a shirt. The cashier said the shirt I wanted was out of stock and they could not order anymore which was a disappointment but quite honestly I am not sure I would have paid $ 39.00 for a t-​shirt even if they had my size.
I walked around the store and checked out several other items they had to offer from books on surfing, to ecofriendly shoes & sandals, I did not find anything that I felt the urge to buy. I thanked the cashier for his time and left.
This store is located right next to Javaman & a Jiu-​Jitsu studio on Pier. The store itself is quite small and too darn close to the beach to be finding any kind of discount. I hope more stores like this pop up here & there but this close to the water you are paying for the overhead to keep the lights on and I have to give this place a pass. I might be back if I am at Javaman and looking to kill time but other than those circumstances chances are this was the first & last time I walk in the door.
With saying the above, if you are Xmas shopping for that Ecofriendly person this might be a spot you want to check out they have it all and when I mean it all, I mean IT ALL.
I am giving this place 4 Stars instead of 3 because they are a local business that is Ecofriendly, if this review was solely based on the prices it would be 3 stars.