Some years ago I would periodically pop into this store but with rare exception would leave empty handed. The color palette seemed to rely heavily on pastels which are not colors I typically wear. So J. Jill for the most part fell off my radar. Fast forward to several months ago when I decided to go back in for a look around. I was pleasantly surprised to find a number of adorable things many of which were in colors I do like and wear. On that one visit I was able to select quite a number of pieces that have since become staples in my daily wardrobe. The quality of the merchandise is good and the sizing and fit are on point and for me have not needed altering. One of my favorite of these recent pieces is a pencil skirt that I liked so much I returned to buy it in another color. Paired, as one example, with one of the tunics that J. Jill is known for, makes for a comfortable yet stylish outfit for work. Many of the items can be dressed up or down and I appreciate this convenience and versatility. The sales help at this Hingham store is phenomenal… I’ve met some wonderful saleswomen here who have gone out of their way to be helpful and kind. Prices are reasonable with 5% off your bill when using the J. Jill credit card and 10% off during your entire birthday month. I get loads of email offers too with hard too resist deals. J. Jill is now back in my shopping rotation.