Ubu

The rice is not very good, which is a very important component for a well made sushi. And i was charged for 6.5 bucks, for a 5.5 dish on menu. Wont go there for a second time.

They do some things really well. Their fish bowl which in Korean is called hwe dup bap is really good, always hits the spot and it’s healthy and got a generous amount of sashimi.
Their sushi quality is above average and the price reasonable. I would definitely pick this place over sushi lounge which isn’t too far away.

owners are from Korea and so nice people. I like fish bowl but it’s cold. Tofu soup is also delicious, I usually go there when I taking path. But it close early sometime

One of my favorite sushi joint in Hoboken! This is owned by an older Korean gentleman and it’s a hole in the wall. I love their fish bowl which is hwe dup bap (Korean version of Chirashi). If you are feeling adventurous, try to spicy ugly special roll!
Note: Hoboken sushi joints are less to be desired compared to it’s neighboring towns such as NYC and Edgewater.

This review is based solely on the extremely slow service, and the lunch sashimi plate that was enough to feed a toddler and consisted of thinly sliced, poor quality fish
Pass

I have definitely had better sushi in Hoboken but I love the little ‘hole in the wall’ feeling this place offers. We had the shrimp tempura appetizer which was a pretty big portion for the price (4 pieces). We shared a few different roles-​all average in taste and nothing special. What I loved most about Ubu was the adorable waiter who was so friendly and attentive. He had a smile on his face the entire time and I really just wanted to kidnap him.
Good experience, meh food.

Really nice place for casual meals, I go there at least once a week. The food quality is consistently good. My favorite dishes are ugly spicy roll, tofu stew, eel don and free ice cream. :)

I like this place. One of the first places my bf brought me to in jersey. Everyone there is really nice and their rolls are pretty good. Just a nice, quiet atmosphere. Good for dates.

Friendly service. Consistently good quality sushi. No-​frills & down-​home restaurant. My go-​to for the past year and a half for the lunch special. A great local business to support.

This is my only go-​to sushi place in Hoboken. We try other places to branch out and are always disappointed that we missed out on going to Ubu. We go every single week.
First off, we LOVE Jay (the owner). He’s so nice and makes us feel special every time we go in. He has our order memorized and he starts working on our rolls right away.
I’m very particular about my sushi… I don’t like the rolls too big or over the top. The menu at Ubu has a great mix of rolls and you get a good amount of food. My favorite roll is the Rainbow II. His basic rolls are reasonably priced and his specialty rolls are unique with plenty of options. My boyfriend likes Red Rock, Valentine’s Roll. Dumpling Soup is perfect during the winter.
If you’re looking for your new favorite hole in the wall sushi place, this is it. Ubu is unique to the other sushi places in town (not a lounge, no dark lighting, etc) and you know you can get a good meal here.

I’ve been going for 5 years now and I enjoy it. The food is delicious and the people are polite.

I order from here everyweek my favorite delivery spot! I love their fish bowl– consistently amazing two thumbs up. And gyoza is a great addition. Delivery is fast on time and the delivery staff and chef is friendly– even by phone.

I have been coming here for years its my go to spot for sushi and Japanese dishes. Definitely recommend anyone to try this place. I have brought many people who either never tried sushi or didn’t like it once they had the volcano roll they were instantly changed. I have never found another place that does the volcano roll quite like here. It’s BYOB and the atmosphere is very homely the cook and server are very friendly.

I feel awful posting this but wanted to in case others have had this experience. Used to love, love love UBU– quiet, friendly service, low key, good sushi. However the last 2 times we have been here me or my husband has gotten unbelievably ill a few hours after dining. Both times we had the dirty ugly spicy special– maybe the name of it says it all.

Best sushi in Hoboken that I have ever had. The fried ebi was cooked to perfect crisp. The UGLY GIRL roll is the best and I always get it on the side of my meal. They make sushi right in front of you and always bring you piping hot tea, but you have to request it first. The ladies are very nice and accommodating to the point where you feel like you’re in a fine dining place. The miso soup is from a dry-​powder pouch and isn’t that great nor is the salad. But always for the sushi.

Still trying to expand my Hoboken lunch horizons. After hrs of trying to figure out what type of food I was in the mood for, I decided on Japanese. Then it was off to Unilocal for some searching. Came across Ubu. The reviews weren’t too bad so I figured what the hell! Sadly, I was not in the mood for sushi. Instead I opted for the shumai and beef udon soup – big mistake.
The shumai was… basic shumai. I’m pretty sure I’ve never a «good» or «bad» shumai. I think everyone gets them from the same place. That udon doe… It may have been the most flavorless broth I’ve ever tasted. The only «taste» I got from it was from the oil that also happened to be clearly visible. The meat inside – zero flavor. The broccoli and string beans (really weird in a soup) – zero flavor. I was highly disappointed.
Perhaps I will go back and try their sushi, since that’s what most reviews are about. Though when it comes to bad reviews, I’m usually a 1 and done. The Unilocal might be changing that though.

Saturday around lunch time, we sat outside since the weather was really nice. We were the only customers, but the waitress wasn’t very attentive. Good deals for combos. no lunch specials but the same menu all day. We were able to substitute different sushi rolls in our combos. Our food was brought out really slowly, especially considering we were the only people there. The amount of wasabi and ginger they give you for three rolls is a little sad though. The price is great. I’ll be back still. Conveniently close to my apartment

I had eaten here a few times back in the day and the food/​experience was decent. (Probably around 2006 – 2007) I ordered delivery from Ubu last night and WOW what a change in quality & service.
I called my order in at approx 7:45 and paid by credit card. I asked for the total and the guy on the phone said «Im busy, we will call you back». About 40 minutes passed and No callback. I called back to ask for the total again. and to see if they had sent out my order. He said the order left already and should be delivered within the next 10 minutes. Another 30 minutes passed and I was about to call back to cancel my order when the buzzer finally rang. It was now after 9pm. Over an hour and fifteen minutes to deliver my order (i only live a few blocks from the restaurant).
We opened the bag that’s when the real disappointments began. First… the salads were literally nothing but lettuce and a container of ginger dressing. No tomato, no cucumber, no carrot. Just brown lettuce. We ordered the Oyako-​don rice bowl. It’s supposed to come with grilled chicken, stir-​fried vegetables, egg, and brown sauce over rice. I opened the container and it was ground up, rubbery, dry chicken over white rice and nothing else. Not one single vegetable. I took a picture and added it to Unilocal as proof. I was shocked at how carelessly it was prepared.
We ordered miso soup that came with almost no tofu and no seaweed. The tuna roll we ordered had almost no fish inside it, and was very loosely rolled so it was falling apart.
Between the carelessness, length of time we waited, and overall poor quality of the food. i wont be eating at Ubu again.

Good food, Beyond terrible service!
Everything seemed okay until we paid. I even thought the food and service were better than Robongi for a second.
However, when the waitress brought our credit card back, she told us that people were waiting in line.
Once we paid, we didn’t have any reasons to stay sitting there any longer, so you didn’t have to say anything to kick us out.
Watch out, Hoboken moms! Especially if you have a baby, this place is terrible. Yes, we took our baby with us. This doesn’t mean we took longer to eat. The chatty customers who were already eating there when we walked in had left not that long before we paid.

I will always say yes to Ubu. You must try the fish bowl. It’s a collection of various different fish combined with a delicious sauce that will guarantee to fill you up. I will admit I was skeptical at first, but it is completely worth it.
If you see the Ugly Spicy special, BUY IT. It was an awesome arrangement of sushi cuts layered on top or a roll. It certainly is ugly, it certainly is spicy, and it certainly is delicious. All for $ 12!
Ubu may be small and off the beaten path, but their sushi is worth every penny.