LOFT

I love this particular LOFT store! Everything is nicely set and the atmosphere is relaxing. The quality of clothes is really good and I do believe it’s good value for money. They usually have more chic and classic clothes which I love. The staff is exceptional here. I love that they are really trying to help finding the right clothes for you instead of telling you «how beautiful everything looks on you». I always feel welcomed and I really do appreciate the fact that I am not being approached by a staff member every two minutes (this unfortunately happens in a lot of other stores in this area). This store feels more personal. Combine that with quality and affordable clothes and happy staff members and you definitely have a new regular customer!

Within the last six months, Loft has become my go-​to store for tops. My daily commute takes me by the Waterfront every day, so it’s easy to pop into this location and check out their newest inventory. Loft does a great job of turning inventory quickly. Every couple weeks, the store has new product with a full clearance section. I’m also signed up for the brand’s emails so I know when promotions are going on. They offer 30−40% off the store every month or so (generally around major holidays) and also offer 40−50% off clearance pretty frequently.
I enjoy the layout and store appearance much better than Ross Park and Robinson. Ross Park’s store is very bland, and Robinson is currently in a temporary store. Shopping in an environment with bright fluorescent lights and boring white walls is just terrible, so I enjoy the Waterfront’s pretty street-​side location best.
The employees at this location are just OK. Sometimes I am cheerfully greeted at the front door but am generally ignored the entire time that I am shopping. I recently had a very attentive sales associate who opened a fitting room for me when my arms were becoming full, but I thought that I noticed someone with a District Manager vibe lurking around, which probably encouraged the associate’s motivation.
I actually had a very negative experience at this store during a recent sales event. The event ended at 7pm on a weekday, and I rushed to the store after getting off work. I hurried around the store and jumped into line at 7:02pm. All associates abandoned the registers at 7pm, totally ignoring me and the other two girls waiting in line. When I was finally helped several minutes later, the snippy associate told me that the discount may or may not go through… that corporate determined when the discount was turned off. OK, that’s great, but then why did you totally ignore me and your other customers for several minutes? Did you want us to not get the discount? I was appalled by the rudeness of both the associate and a manager I spoke with earlier in the evening, who was equally rude about the sharp end time of the discount. What made the situation much worse is that a good friend of mine was a manager at Loft a couple years ago and told me that ringing up after 7pm would not be a problem. Hah, well it was a problem at the Waterfront location!
The only reason that I gave Loft 4 stars is because I love the brand, discounts, and quality of product as a whole. The staff at this location is sub-​par and do not reflect the brand well. I hope that Loft does not lose customers based on negative customer service experiences… They’re lucky that I like the product enough to ignore some occasional rudeness.

I usually have good luck at this store, and, aside from Goodwill, it’s where I get my work slacks and jeans. I find there’s a good classic to trendy clothing ratio here, so I can get a great white button up shirt or basic tees, and peruse the more trendy-​ish items. There’s always a great sale, and the salespeople are friendly. It’s a good bargain to get the Ann Taylor credit card (and pay it off every month) because you’ll get lots of great coupons for in-​store and online shopping.