After I saw the movie«Food Inc.» I would get nauseated every time I passed the meat counter in the grocery store. The family who owns this company don’t sell the hormone laden meat, raised on corn from the major packing companies. The beef is fed on grain, grass and hay. Just standing in line at the counter I got two testimonials from customers. One told me she’d driven an hour to get there. I got a small packaged deal even though you can buy by the piece. I’ve only had a few pieces but it was really good and I’m not psychologically or physically grossed out anymore.