Mast General Store

Friendly, enthusiastic staff. Great camping equipment. Old fashioned candy. Brings back so many memories of summer camp!

GREAT FOR BROWSING!
Mast General Stores are always fun shops because they have great character and they are great for their awesome candy collection, clothing items, shoes and tons of other items that you don’t really need. I love the nostalgic feel of these stores. However, when it comes to University of Tennessee items, you will find that these items are grossly overpriced. These same items can easily be purchased from the local Walmart, Loves or Pilot Travel Center for less than half of the posted price at Mast. I would prefer to purchase souvenirs that are unique to the store or the state and aren’t being mass produced. Great for browsing and remembering!

I love coming here for the Hammond’s chocolate in their surprisingly big candy section!
Has a lot sports wear type items but truth be told I don’t pay much attention to those things whenever I go in.
This store has two levels!
They are equipped with Burt’s Bees and J.R. Watkins so go check it out if you are new to the area or downtown.

This is one of those places that carries everything that you never knew you needed.
I spent a good hour perusing the shelves filled with house décor, kitchenware, clothes, camping gear and other «General Store» stuff, all the while munching away at the bag of delicious assorted sweets I purchased from the buckets and bins of old-​school candies they have available. And there’s a water fountain for dogs by the front door. Love.
This place is great for finding the perfect gift… I found a few for myself ;)

This is one of the best stores I have ever visited, and I have shopped all over the world.
They hit all my favorite brands: Patagonia, Adventura, Life Is Good. Great prices and sales as well. I could have spent hours poking around but I was on a schedule. A kind clerk help me find a toothbrush and toothpaste, something I had forgotten in my travels. Their buyer has a great eye.
Such a cool, funky, fresh spot. I hope to return again…

Love the Mast General Store.
Clothing upstairs, candy in the back and shoes and camping downstairs. Knoxville staff is very friendly.
Great pet section with items I can’t find in the area.
Still prefer the flagship store in Valle crucis, but I always stop here when I’m in Knoxville.

While visiting Knoxville for the first time, we stumbled across this gem of a store. Back in the day, before you had REI, CVS, Home goods etc., people would walk on down to the general store for their everyday needs.
The moment you walk in, you get the feeling that you just took a trip back in time. They have anything you could possibly need. From clothing to footwear to a fun souvenir to take back for friends, this place is a must for anyone passing through downtown Knoxville.
There candy selection is INSANE! They have all the candies that I would eat as child. It’s $ 7 a lb. And you can load up on all different types of candies. I spent $ 20 lol!
I don’t think this is the type of place that I would come to do all my shopping for everyday needs, but def a great place to come once in a blue of if you’re just passing through.

Awesome selection of goods. The candy barrels are a great way to revisit your childhood with candy that you can’t find anymore in regular stores. From wax bottles to Charleston chews they have a huge selection. Outdoor enthusiast will appreciate the quality of apparel and gear they have.

I love this place. I wish we had one in Dallas where I live. I went into this store thinking I may or may not find anything at all to buy, and boy was I wrong. I wanted a little bit of everything. I bought candy that I grew up eating as a kid, and then some. They had all kinds of preserves and jars full of home baked or homemade tasting goodies. They had some pretty clothing and trinkets for the home. We never even made it downstairs, we ran out of time. (Boo) My intent is to go back and do some more shopping. I bought my son a book about science and experiments. This general store is sort of similar to a Cracker Barrel gift shop, except much better with thousands more items. It’s surrounded by a nice area that includes shops, restaurants, and tourist type stops. It has a old southern charm to it and I appreciate that more than anything! You’ll definitely find something you HAVE to have.

I’m a firm believer that every town needs a Mast General Store :) it’s such a cute little country store feel, chock full of great souvenirs, clothes, candy, home goods, and outdoor gear. What more do you need in one place?!
Every Mast General Store I’ve been to is always bustling with people at any given time of the year. The entry level has men’s and women’s clothes, and in the back there are tons of little house goodies, locally made treats, and more. There’s an excellent selection of candy– even candy from many many moons ago– it’s certainly a nostalgic place, at best. Take the stairs down to the basement floor and be overwhelmed with excellent outdoor clothes, shoes, and camping gear. Though it’s often overpriced, they tend to have good sales too.
I posted this same review at the Mast General Store in Greenville SC because they’re both identical and I have nothing but good things to say about both. I went to the Mast in Knoxville a day before I went to the Mast in Greenville, and I’m equally pleased with both. I always make sure to stop by here each time I’m in either town :)

In Downtown Knoxville, this is a good place for candy and other stuff. This is my favorite location! They have a good variety of stuff! It is close to a lot of other good businesses!

Really cool stuff in here. I think its Downtown Knoxvilles best Tourist shopping place!

As the name suggests, Mast General Store is, well, a general store. Think back to playing Oregon Trail on an old-​school Mac and you will picture is just right. The store balances practicality with nostalgia, and even though it’s somewhat kitschy, the old-​timey vibe seems to fit in just right with its location on Gay Street.
We came in just to have a look around — there seems to be most everything you need here, from rifles to coonskin caps, and candy to clothes. It’s a bit pricey though, and more the kind of place to shop if you want to get someone something that is slightly unique or souvenir-​y although without spending too much thought on it.
The best part is, of course, the bulk candy bins where you can pick and choose from your favorite classics. Kids and adults alike seem to love it.
All in all, not a regular destination type of place, but there is a certain charm, and it’s a good place to kill time by browsing the selection.

Old Timey like the front half of a Cracker Barrel, with a wide selection of general store-​y stuff. I was looking for some flannel, and came home with a pair of pajama pants and a flannel shirt, both of which had holes before they made it to the washing machine. Ah well. I would have liked to have worn the pants a third time before getting a hole (in the CALF, not even the knee), and the shirt got a weird hole on the back of the shoulder that should really not have been there. But they were cheap and they’re still comfortable. I wouldn’t shop here again for clothing though.

I didn’t know they had a Mast General Store outside of Boone, NC until I ran smack dab into this one. It was exactly what I expected and more. Lots of cool knickknacks, things for the kitchen, clothing, jams, mixes, and of course, the Candy Barrel! We made sure to stick up on wax juice bottles, gummies, and licorice. This is also a good place to find Blenheim ginger ale and Nehi sodas.

My kids love this place and we come here everytime we go to Knoxville to visit Grandma. It has an old-​fashioned, general store atmosphere with decent prices.
Of course the main attraction for my kids is the Candy section! They love to pick out a big variety of new and old timey sweets! Sold by the pound, it is easy to get carried away!
My wife and I like to wander around and see what is on sale or find a unique gift for someone. We have also found several good deals on shoes or outdoor clothing on the lower level. They occasionally have an outside organization in the store which I think it great. The last time we visited they featured a pet adoption organization and a lady that was making lye soap (like granny used to do).
I wish they would add a store in Nashville!

This place is one of my favorites to stroll through and buy things I don’t need! The prices are way better than department stores. I love the old building and character of the wood floors. There is something for everyone here! If you are ever downtown and need to kill time give this place a walk through!

Love this store. They have a wide array of products from jewelry and clothing, candy, old style sodas in bottles to hiking gear and kitchen supplies.
We love coming back for the candy where you can fill up your goody bag with as much or as little as you want.

Everything you need for the active outdoorsman. Very friendly staff as well.